OK, you’ve got the basics under your belt. You know how to talk about what your firm does in a way that invites your ideal client to respond.

But you aren’t having enough of those conversations!

We all love it when our network introduces us to a potential client, or when a client moves from one company to another. Those leads are money in the bank. 

But if you need more business how do you make more referrals? 

You’ve tried pumping out more and more content, maybe spent money on a bunch of Google or social ads, but that has not brought in folks that match your ideal client profile. 

Where’s the gas pedal for your business development machine?

How do you take your message to your target audience in a way that gets you into more conversations where people can make decisions to buy? Because when you get talking to ideal clients a lot of them buy, right?

If you want to grow your business at a dependable, predictable rate you need to have some form of an outreach strategy. You need a mechanism, that you can practice every day or week, that creates conversations with your ideal clients. 

I’m not talking about “cold calls,” and I’m not talking about sending a million spammy emails. 

I’ve found a way to reach out to people who match my ideal client profile that I feel 100% comfortable doing, and that I would respond to if the outreach were directed at me. 

Interested in learning more?

Here are a few resources to get you started:

• Read this post about sales conversations.
• Listen to this six-minute podcast about having more deliberate sales conversations.
• Dive into this four-step overview about how to activate this process.

If you’ve done that homework and are interested in getting some 1-2-1 help with this process, fill out the form below and we can get on the phone to see if I can help!