How to Regain Your Mojo and Grow Your Business Many creative agencies and small business owners come to me with the same problem. They frame it in different ways, such as “I can’t hire the right people,” “My team stinks,” or “I don’t have the time to train my people to do their jobs.” Are any of these familiar to you? The problem isn’t your team or your people. The problem is you. Your business is a mirror of yourself – and you need to get out of your own way. Do you need to get out of your own way? As the owner of a … Continue Reading »

Give Your Marketing Strategy a Solid Foundation How do you create strong brand positioning in your market? By developing a market positioning strategy. Marketing strategy can be intimidating. You understand sales, of course. But marketing? Why do you do it, and what’s it really for? And how do you write a positioning statement? Why you need marketing Marketing is one of the most powerful tools your business has. In the long term, it determines your success. It creates awareness, boosts reputation, and helps to develop and maintain demand.  Marketing informs your customers about … Continue Reading »

How to Unlock the Advantages of Specialization in a Service Firm In the start-up world, there’s an obsession with finding your product-market fit -- that point where you find the right mix of features, benefits, pricing, and marketing messages that capture the needs and desires of your target market in a way that makes them come toward you, that makes closing deals easy.  It sounds like a miracle, but I’ve seen it happen for creative agencies and service firms too. When they start out, they build some momentum, but then growth stalls. Some agency owners keep grinding on … Continue Reading »