Are you searching for the pivot point that will transform your sales, but not sure what that looks like, never mind how it will happen?  There’s a lot of talk about “product-market fit” in the start-up world -- that point where your product offering matches closely with the needs and aspirations of your ideal target market. When that happens, things change; your ideal clients buy more quickly, they share your solution with others, clients start coming to you instead of you always going to them.  That same thing can happen with your creative agency or service … Continue Reading »

Like an Orange, Your Market Is Full of Juicy Segments When you see a marketing message that feels like it’s written directly to you, you are experiencing the value of Market Segmentation.  When you segment your market, you can create messages and offers that are more targeted. As a result, people will respond more, your lead attrition will be lower, and the amount of work and effort you and your team have to do to land the sale will shrink. In short, segmentation is key to achieving your full potential of growth and profitability. In this article, we look at a few of the many … Continue Reading »

How to Unlock the Advantages of Specialization in a Service Firm It can be difficult for small businesses to shift to a paradigm that will explode their growth. It’s hard to let go of what has got you here. Everything you do is the foundation of your success, right? That may be true, but it doesn’t mean that it is what will take you to the next level. It’s now time to discover what will drive your revenues forward, by unlocking the advantages of specialization. What is specialization in business? In our previous two articles, we’ve discussed product market fit and … Continue Reading »