Blog

When You Say No to Something, You Say Yes to More As the leader of a creative agency, you are constantly bombarded with opportunities from often unexpected sources. So, you take on projects and tasks, fearful of losing out on revenue. It can be difficult to know when to say no and walk away. However, there are times when saying no is a wise decision. The power of no allows you to focus on what is most important to improve the overall health of your business. The benefits of saying no are numerous: it reduces stress, increases productivity, increases happiness, improves innovation & creativity, reduces the possibility of business owner burnout… need I go on? Benefits of saying … [Read more...]

An Introduction to the U-Curve Remember when you first started your creative agency, and you got your first client? Best feeling in the world. It was proof that your business could be successful and profitable. That’s a high that is hard to recreate. Maybe it’s why so many first-time business owners go on to become serial entrepreneurs. As you add more clients early on, profitable growth is easy to achieve. But as your business grows further, there is danger ahead. You may be there already, or coming to a tipping point. In this article, I’m going to describe the U-curve. It’s vital that you understand this principle. If you don’t, you could make a big mistake … [Read more...]

Moving from an Individual Contributor to a Leader in Your Own Business You’ve taken the big first step to exponential growth. You’ve decided to get out of your own way. You’re going to stop struggling to do everything yourself or be involved with everything yourself. But you haven’t quite got there yet.  Though you have reduced your workload, you haven’t yet got to the magical pivot point where you work on the business, not in the business. You’re still involved in the day-to-day operations.  Why is this? How do you work on business, not in it? Changing to Working on Your Business Not in Your Business Though you are doing less yourself, you … [Read more...]

Four Keys for Growth Creative agencies require the management of sometimes unpredictable people and services. But this doesn’t mean you have to suffer unpredictable sales growth. Despite the uncertainty and variability that you have accepted as part of your business, there are growth strategies for creative service firms like yours that will produce a steady upward trajectory for revenues and success. I’ve condensed these into the following four strategies for growing professional firms: Know what business you are in and what drives your success. Deliver consistent high-quality services that provide terrific value for your clients.  Have a consistent and … [Read more...]

The Stand-Out Strategy to Deliver Yourself from Burnout As the owner of a small business, you’re used to doing it all yourself. Now you’re ready to grow, but you’re getting in your own way: Have you found that you’ve built yourself a successful creative agency, but that you’re stuck because you’re doing too much yourself?   Have you tried to bring on help, but found that no one is able to do the work as well as you?   At the same time, are you frustrated because your business is stuck and can’t grow without you spending significantly more time on it? Are you considering hiring a manager to run your business … [Read more...]

Relieve the Entrepreneurial Burnout You Are Causing Yourself Business owner burnout is one of the biggest risks to you and your creative agency. If you get burned out your business performance will suffer and growth will falter!  What happens to your business when you are burnt out? Does it continue to operate? A Xero survey published in Small Business Trends in 2017 found that more than three quarters of owners feel the effects of burnout.  What Is Business Owner Burnout? Entrepreneurial business owners who are burned out often feel alone. Like you are fighting a battle with no support.  Are you burned out, or getting there? Here are a few questions to help you identify … [Read more...]

How to Regain Your Mojo and Grow Your Business Many creative agencies and small business owners come to me with the same problem. They don’t have time to drive business growth. They wake early and get straight to work, checking emails before they have got out of bed. As soon as they arrive at work, they start fighting fires. They become wrapped up in other people’s tasks - micromanaging them to make sure they get done right. They forget meetings, get home late, and spend the last hour of the day ‘wrapping up’.  Does this sound familiar to you? The problem isn’t your team or your people. The problem is you. Your business is a mirror of … [Read more...]