There’s no right way to run your business. No one can tell you that you have the wrong goals.

Do you want to be famous? Do you want to be influential? Do you want to have a huge audience? Do you want to maximize your financial rewards? You can do that.

Do you want the freedom to live anywhere? Do you want to work less? Do you want to have less stress? You can set up your business to make that happen.

That’s for you to decide. There’s just one hitch. You have to decide. (Oh, and you can’t have it all.)

Why are you doing this?

Running an agency isn’t for the faint of heart. It’s not something that you do on a whim. You need to know why you’re doing this thing. What’s the thing you most want from this endeavor?

But that why isn’t just about the world. It’s not just altruistic. It’s not for everybody else. That why has to work for you.

You need that desire to be strong and enduring because there will be a lot of times when you don’t want to do something.

• Times when you risk embarrassment, scorn, or shame,
• When you risk being seen as foolish,
• When you’re staying up late at night or missing out on important things in your life.
• When you ignore good advice.

What are you willing to look foolish for? What do you want more than having others think well of you? What would you ignore good advice to get? What would make you happy, satisfied, and content?

When you know what that is, arrange your life to ensure that you can get it.

That’s not selfishness. That’s making sure that you have an enduring enterprise that’s meeting your needs and goals. It’s creating the life and the business that you want to have.

There’s gotta be something to make it all worth it for you.

Go get that.