Recent Posts

Grow your funnels to grow your business

Most business owners are familiar with their sales funnel—the accumulation of new business prospects that are in the process of choosing to buy from you (or not). The sales funnel is arguably the most important process that a growing business needs to track. How are we turning people who are “interested” in buying from us into people who are “actually” buying from us? (Or for bonus points, how do we apply our marketing efforts to people who are merely “interested" and turn them into buyers…?) The growth and success of your sales funnel drives the growth and success of your business. One … Continue Reading »

In a world of video, reading is still fundamental

I’m watching more, and more video. Video is engaging. It has personality. It fosters an easy sense of connection with people. Its a great way to learn AND be entertained. Podcasts are also great (hey, I’ve got one, how can I diss ’em?). I learn a lot from podcasts; and they’re so convenient. I can learn while I drive or workout! Videos and podcasts have some downsides though. I don’t always know what is going to be in them before I listen. Though I generally trust the creator behind them, I have found that the information delivered in these media is not always as relevant (or engaging) … Continue Reading »

Community is better than control

A small business is the sum of its people, not the sum of its parts. ~ Jill Salzman Small business ownership can make the best of us act a little weird. Put any normal person into a situation where there are lots of terrible things that can happen (many of which can get you sued, or worse), and where most of those “things” are in areas where you have no real knowledge or training (and neither does anyone who works for you) and see how they respond. Yeah, it can make you a little paranoid; a little controlling even. But owning a business also puts you into a bind. Either you keep your … Continue Reading »