Recent Posts

A Recipe for Recruiting and Managing Creative People

Recruiting great creative talent is hard. The best, most talented creatives are always in demand and have their choice of where to go work. Good creatives have high standards! They aren’t going to work just anywhere. If you need top creative talent you need to build a culture that allows them to do great work. I’ve seen a few strategies that do just that. Preparation Start by bringing in fresh client challenges. These are challenges that don’t have easy, “textbook” solutions and will require the best out of your current team in order to succeed. Make sure that these clients really need … Continue Reading »

Don’t just think about it—do something!

“Change leads to insight more than insight leads to change” ~Milton H. Erickson Sometimes you just have to give things a try. I’ve spent many hours with clients trying to help them to understand a new or different concept that I’m confident will help their business. I want clients to “understand” the concept. Understanding a new concept helps them to accept it; and can also give them the resilience to persist even if the early results aren’t what they expect. I’m happy to put in that time. But I’ve been doing some reflecting on when I’ve made the biggest changes in my life; and they … Continue Reading »

PROPOSALS…HUNH! YEAH! What are they good for?

(ACTUALLY? Not a whole lot.) I work with a lot of service firm owners and there’s one thing they all hate, and that’s writing proposals. They love meeting with prospects, identifying the problems the prospects are having, and talking about how they can help. But then they get back to their office and the work of actually writing the proposal is a grind. And it’s easy to see why when you look at the proposals themselves; they are (truly) works of ART! My clients will craft unique descriptions of the problem, then outline (step-by-painful-step) how their unique process™ will produce the … Continue Reading »