Recent Posts

Who’s your “teacher”? Who’s your mentor?

When I was a young executive in a corporate job I met a woman named Marylin Dyer Blair. Marylin had a PhD in Industrial Psychology that she had earned in the 70’s. She was barely five-feet tall, with short gray hair—the kind of person that it’s easy to underestimate. But to do so would be a mistake! Marylin had great wisdom and insight into people, communication, and culture. She was a tremendous advisor to me in those days. At that time I had a lot of opinions about—well, everything. But the ones I had (and couldn’t help sharing) about how the business should be run were getting me into … Continue Reading »

Finding Where Goals and Resources Intersect | Non-Profit Case Study

“Vision without action is a daydream. Action without vision is a nightmare.”  ~ Japanese proverb In business, as in life, resources are limited; and few organizations feel the squeeze of resources quite like non-profits and associations. Unfortunately, the vision and goals of such organizations are often developed in strategic planning processes without ever considering the biggest barrier to success: the available resources in which to achieve these goals. If you don’t heavily consider resources when making plans, you risk having your visions defeated by resource reality. It is a very … Continue Reading »

Reducing Employee Turnover in a Digital Marketing (SEO) Agency

Employee retention rate is a critical measure in any business. While turnover is normal, there comes a point where losing too much of your talent to other companies should cause concern. Furthermore, even if you realize that your retention rate is far lower than it should be, how do you go about fixing it? Diagnosing what is causing your turnover is no easy feat. Challenge: George and Taylor are partners running a small digital marketing & SEO agency, Digital Third Coast. They realized that their employee turnover was too high and it was costing them. George and Taylor would … Continue Reading »