The easy way (and the hard way) to get leads and sell your services
“I’ve tried that, it didn’t work…” I was having a discussion with an owner of a B2B creative services firm about his business development process. He had a strong business that he’d built by leveraging his personal network, but he wanted to see more growth. This is a business owner who’s aggressive and isn’t afraid to take a risk and try something, but sales tactic or process he’s tried ever got any traction. His business sort of sputtered along from year to year — one year it’s up 15% the next year down 10%. He wanted me to give him the answer, the one method or trick that was going to create an endless stream of leads, that didn’t cost him too much money so he could sell more creative … [Read more...]
Who’s your “teacher”? Who’s your mentor?
When I was a young executive in a corporate job I met a woman named Marylin Dyer Blair. Marylin had a PhD in Industrial Psychology that she had earned in the 70’s. She was barely five-feet tall, with short gray hair—the kind of person that it’s easy to underestimate. But to do so would be a mistake! Marylin had great wisdom and insight into people, communication, and culture. She was a tremendous advisor to me in those days. At that time I had a lot of opinions about—well, everything. But the ones I had (and couldn’t help sharing) about how the business should be run were getting me into trouble. Marylin helped me to tame my mouth. She helped me to make some tough calls and face up to my … [Read more...]
The power of slow
We live in a world obsessed by action and success. And in a world hooked on action, the only way to be different is to stop. ~ @thelazyguru Hi, my name’s Brad. And I’m a workaholic. For a significant portion of my career I lived my life with my foot on the gas—and the pedal pushed to the floor. I wanted to get IT ALL done. So I got up early, and stayed up late. I made the most of every minute. I was an early adopter of portable computing devices so that I could work anytime, anywhere. When I started my own business I took that work ethic up a notch and did even more. While there are definitely parts of me that drove this behavior, I also absorbed a lot of messages about how business … [Read more...]
Small Business Hiring Success: Build a house you want to live in
Nothing ruins a business owner’s day more than having one of their key employees quit. Even if they are quitting for a good reason, it feels like a failure. Putting a team together is hard work, and this is a tear in the fabric of that team. As soon as we get over the loss of that key person, the reality sets in: who is going to do their work? Most likely me. UGH. So now I have extra work to do, I have a team to knit back together, and I have to conduct a hiring process too. It’s no wonder that I see business owners try to short cut the hiring process (again, and again, and…) It’s painful. We want it to be over. Who wants to take time to think about the job and searching for the right … [Read more...]
Crafting a price increase notice: 6 ways to tell your clients
To start, here's a little price increase notice sample. I then follow it up with 6 ways to how to tell clients you're raising your prices below: Dear John (your client's name is John, right?); How are you doing? We used to be so close. Lately there's been some distance between us; I just want to make sure that, from your end, everything is still good. I mean, the work we've done together has been nothing short of terrific. I'm so grateful for the opportunity to work with you and your team! The challenges that your assignments provide have kept me at the top of my game; and you have always been appreciative of my team's long hours, late nights, and responsiveness to last minute … [Read more...]
My advice to this year’s graduates…
I just completed a week where I spent 8 hours sitting through commencement ceremonies. That’s not a typo. Two of my daughters graduated, and between both ceremonies I listened to a total of 4200 graduate names read. In other news, I’m sunburned. I also heard —— several times —— the clarion call to graduates, the charge to “change the world”, "make a difference”, and other such nonsense. It got me thinking. What advice would I want to give to this year’s high school and college graduates? Join me as I indulge this fantasy (and feel free to share your own thoughts for 2017 graduates!)… ‘Congratulations graduates, school’s out! You’re done! Finished! It’s over. That feels good … [Read more...]
Where’s your focus?
I’m talking to my daughter about her research project, something that’s really important to her, but that I don’t totally understand. I want to listen carefully to see if I can make heads or tails of it. Suddenly I realized she’s stopped talking and I’ve been thinking about how I haven’t written an article for this month’s newsletter… Busted. Here I was trying to listen carefully to an important conversation when suddenly I realize that I’m a million miles away. How does that happen? Or I sit down to write an important proposal when I notice that an email has come in. I stop to check it, then I respond to that email; then another. Soon I’ve spent 10 minutes in email 15 minutes looking a … [Read more...]
You know they need to be fired, but you just don’t want to…
I had a client say something to me last week that stopped me in my tracks. She said: “The best time to fire someone is the first time you think of it. Once you’ve said to yourself, ‘I’m going to have to fire that person,’ it’s time to do it. That day!” When I heard her say that, I recalled all the times in my life when I’ve thought: "I’m going to have to fire that person”; and then I reviewed what happened next. The dread of doing their work After thinking “I’m going to have to fire that person,” my very next thought is “but if I do that, I’m going to have to do all their work". I hired someone because I have work that needs to be done. Even if this employee isn’t doing a great … [Read more...]
Grow your funnels to grow your business
Most business owners are familiar with their sales funnel—the accumulation of new business prospects that are in the process of choosing to buy from you (or not). The sales funnel is arguably the most important process that a growing business needs to track. How are we turning people who are “interested” in buying from us into people who are “actually” buying from us? (Or for bonus points, how do we apply our marketing efforts to people who are merely “interested" and turn them into buyers…?) The growth and success of your sales funnel drives the growth and success of your business. One of the most common misconceptions about the sales funnel is that it can be managed. We can be … [Read more...]
In a world of video, reading is still fundamental
I’m watching more, and more video. Video is engaging. It has personality. It fosters an easy sense of connection with people. Its a great way to learn AND be entertained. Podcasts are also great (hey, I’ve got one, how can I diss ’em?). I learn a lot from podcasts; and they’re so convenient. I can learn while I drive or workout! Videos and podcasts have some downsides though. I don’t always know what is going to be in them before I listen. Though I generally trust the creator behind them, I have found that the information delivered in these media is not always as relevant (or engaging) as I would like. Videos and podcasts are mostly recorded “live” which makes them fresh and authentic; … [Read more...]
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