Are you searching for the pivot point that will transform your sales, but not sure what that looks like, never mind how it will happen? There’s a lot of talk about “product-market fit” in the start-up world -- that point where your product offering matches closely with the needs and aspirations of your ideal target market. When that happens, things change; your ideal clients buy more quickly, they share your solution with others, clients start coming to you instead of you always going to them. That same thing can happen with your creative agency or service business. Are you finding it hard to land clients? If folks aren’t lighting up when they hear about what you do, it might not be … [Read more...]
Service Market Fit: Product Market Fit for Creative Service Firms
Most Common Hiring Mistakes and How to Avoid Them
Red Flags and Solutions to Get Your Hiring Process Back on Track Bad hires caused by common hiring mistakes. So easily avoided, too. Are you guilty of making them? If you are, how do you avoid them? In this article, I examine the top 10 hiring mistakes employers make. You’ll learn how to spot them, and how not to make them – the red flags and solutions that will take your hiring process to where you need it to be. The cost of making a bad hire There’s a great piece of research by the National Business Research Institute (NBRI) that details just how costly a bad hire is. They have calculated bad hires to cost as much as $300,000, depending on the seniority of the hire you make. A bad … [Read more...]
The Foolproof Hiring Process Checklist
Steps That Deliver Consistent Recruitment Results I’ve developed this hiring process checklist for businesses who have consistently hired the wrong person in the past, and for those who are hiring for the first time. If you have never made a bad hire yet, then congratulations – you’re already using this hiring template. I’ve spoken with hundreds of business owners and heard hundreds of hiring horror stories. Managers who have only made a handful of good hires in all their time of recruiting for talent. Others who rely on luck, hiring as many candidates as possible in the hope that one works out. This checklist for hiring employees takes the guesswork out of … [Read more...]
The Definitive Guide to Recruiting Creative Talent
Hire Creatives with These Executable Tips You need a creative hire. A designer, writer, artist, etc. An employee who will help you develop your brand and sell your services, doing the creative work that you have never mastered. But something is holding you back. You find the idea of hiring creative talent more than a little daunting. You won’;t find them in your usual networks. They speak a different language. How do you critique their work when it’s not in your sphere of expertise? 7 Tips for hiring creative talent Whether you need a copywriter to develop marketing material, a content writer to make your website pop, or a designer to create eye-catching websitesbrochures (plus a host … [Read more...]
4 Foolproof Steps to Hiring
Your Checklist for Hiring Employees Into Your Small Business To grow your business, you will have to hire people. There’s only so much you or your existing team can do. The problem is that you find hiring employees more than a little challenging. If the hiring process leaves you frustrated and fearful that your chosen candidate will turn out to be a failure, you’re not alone. I’ve had hundreds of business owners tell me their hiring horror stories. Others become so frustrated that they take potentially calamitous and costly hiring steps. Here’s a couple of examples: One executive told me that he has practically given up trying to predict who will be a … [Read more...]
Competition-Based Pricing – Is It Right for Your Business?
The Pros and Cons of Implementing a Competition-Based Pricing Strategy One of the easiest forms of pricing is competitive-based pricing. Using this pricing strategy should ensure that you price in the ballpark of the price for similar services. If you do it well, a competition-based pricing strategy can help you raise prices without losing customers. But this doesn’t necessarily mean that it is the best strategy for you. In this article, I explain the pros and cons of competition-based pricing. I share a few examples, discuss how to implement a competition-based pricing strategy, and you learn how to decide whether it is the right pricing model for your business. Let’s get … [Read more...]
A Quick Guide to Value Based Pricing
The Pros and Cons of Implementing a Value-Based Pricing Strategy Wouldn’t it be great if you could price your services by shaping how your clients perceive the value you provide? Welcome to value-based pricing, a pricing strategy that has the potential to explode your profits. What is value-based pricing? When you employ value-based pricing, you set your prices on your service’s value to your clients. This should let you maximize revenues and profits: Your competitor’s prices are not a restriction, as they are when using a competition-based pricing strategy You free yourself from the mindset of a set profit margin, which is the foundation of pricing models like … [Read more...]
Tiered Pricing – Pros and Cons and How to Implement It
Putting ‘Good, Better, Best’ Pricing into Action How much more profitable could your business be if you could sell your services at higher prices? The answer is way more profitable, right? Tiered pricing could be the answer to this conundrum. The strategy is successful for many reasons. It’s a great way to raise prices without losing customers. You may have even been ‘tiered priced’ without even knowing it. In this article, you’ll learn how tiered pricing could help you sell your services at higher prices to your customers – and a few tactics to help you achieve this. What is tiered pricing? There are several definitions of tiered pricing, and it’s often confused with volume … [Read more...]
The secret to filling your new business pipeline: Outreach
The sales funnel is a useful concept for helping us visualize the journey that a prospect makes toward becoming a customer. But the idea of the “funnel” makes the process seem more predictable than most of us find in practice! Just because someone is in your funnel doesn’t mean that they will buy, or even that some percentage of them are going to buy this month! What can we control about our funnel, and what can’t we control? YOU CAN’T CONTROL WHO’S GOING TO BUY Obviously, not everyone buys. In fact, some folks you think are a slam dunk will never buy, and some long-shots will come through easily. YOU CAN’T CONTROL THEIR TIMING When a prospect tells you, “I want to get … [Read more...]
Are You Offering Flavorful French Cuisine or Serving a Boring McBurger?
Consider the role of French cooking. The techniques and recipes of the French chef have changed the way the world dines. Chefs from all corners of the world travel to France to learn from the masters there. Yes, French chefs know how to make outstanding meals, but they can’t do it without the freshest, most flavorful ingredients - deep green asparagus; perfectly marbled tenderloin; highly aromatic herbs. They create meals that delight all of the senses. No one learns French cooking overnight. It takes years to hone the techniques, and French chefs have been building and perfecting their skills for generations. When you break down French cooking, you see that it’s laborious, wasteful, … [Read more...]
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