The BIG mistake you are making in your agency’s budget
|

The BIG mistake you are making in your agency’s budget

I’m reviewing budgets with clients right now, and I see one mistake over and over again. It’s a basic math error, but it’s hitting owners right in the wallet! Most of us were taught that Profit = Sales – Expenses. That’s wrong. Or at least it leads to wrong thinking! Let me explain. When new…