Making Money as a Creative Firm
Grow your Expertise, Grow your Profits!
Making Money as a Creative Firm: Grow your Expertise to Grow your Profits!
You got into this agency ownership thing for lots of reasons. You were passionate about the work, you wanted to make an impact and test your leadership skills. But you also wanted to make money!
In this session, we’ll talk about all the things that get in the way of building a financially healthy agency, how to remove those obstacles, grow your expertise, and charge for what you’re worth.
KEY TOPICS WE’LL EXPLORE:
- Finding a niche and making sure you’re the best at what you do
- Billing for value instead of time
- Projects vs. retainers
- How to lead customers, especially when they stray
- Growing your expertise, demonstrating your expertise, and charging for your expertise
Attendees will leave with a clear plan for maximizing their agency’s profits.