Small Business Pricing: The Price Your Clients Pay
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Small Business Pricing: The Price Your Clients Pay

If you own a professional-service business, pricing is probably high on your list of challenges. How can you align the value created by your work with any tangible measure? It’s not easy, but it can be done. With products, it’s easier. Look at the market price for similar or substitute products and compare the features,…

Don’t Sell Yourself – Or Your Services – Short
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Don’t Sell Yourself – Or Your Services – Short

Many new professional-service or creative-service businesses price their services below market as a way to bring in business. There is some logic to this practice. Since you lack client references and a demonstrated track record, there is more risk for the initial few clients. But pretty soon, as business increases, so too does your overhead. You may want to hire…