“You have to persuade yourself that you absolutely don’t care what happens. If you don’t care, you’ve won.” — Felix Dennis I learned this lesson when I had the chance to sell to the same prospect twice. The first time, a mutual contact vouched for her as he introduced us. “She is perfect for what…
Lately, I’m hearing a lot of confusion from clients about how to land new business. Some of the marketing playbooks they have relied on (e.g., creating content, attracting traffic, sending traffic through a funnel, and then generating leads) have fallen apart over the last year or so. But I keep coming back to one simple,…
As I was running errands this weekend, I kept passing these signs; Going out of business sale!EVERYTHING MUST GO.25% – 45% Discounts through August 8. At first, I felt bad for the owner of that business. 2024 has been a challenging year for many companies. I’m sure that someone had put their all into making this business…
Every sale occurs inside a conversation; all the time I spend outside of a conversation is wasted time (unless I’m setting up a conversation). Steve Chandler No one has ever crawled through my computer and tried to hire me. No one has ever replied to a social post by saying, “Send me an invoice!” 100%…
I knew I wanted to go to prom. It was going to be a big party with all my friends – one of the last times my high school gang would be together. I know I want to be there. But I need a date! Finding a date means taking the risk of getting rejected….
I’m part of a Slack community filled with agency owners, and last week one of the participants asked, “How’s everyone’s pipeline right now? Have changes in the economy impacted your sales results?” What followed was a deluge of reports; There are certain sectors where the story is different, and I have clients who are closing…
You have a conversation scheduled with a potential new client, and you’re excited. You get on the phone, and everything goes well; the next step is for your to write a proposal…that’s when all the energy and excitement drains out of you. Writing proposals is a drag. It takes too long; it’s tedious but somehow…
On Tuesday, we talked about how the biggest killer of B2B deals is fear of looking stupid. If your buyer isn’t 100% confident in your solution, that fear will make them hesitate and unlikely to hire you to fix the problem you uncovered. What can we do in our sales process to help buyers to…
When we are talking to a potential client, the most likely outcome is that they will do nothing. I bet if you went back through your CRM and looked at the deals that didn’t close, 75% of those prospects didn’t hire anyone to help them with their problem. This is heartbreaking – you did all…
Thanks for all the replies I got to this week’s emails – it’s easy to see that we are all experiencing similar challenges! One reply to Thursday’s email about eliminating business development follow-up was worth noting. It said, Most people, me included, lie to themselves about why things don’t work out in biz dev… self-blame,…