For about 20% of my clients, 2020 was their best year; for another 20%, 2020 was a disaster! For the rest, we worked harder than ever to manage mediocre results.

When I look at my own business, I learned more and worked harder in the last year than I did in the previous year. But all that learning and hard work didn’t produce the same results!

What changed? Did I change? Am I losing my edge? Have I lost touch with my clients?

Or did the environment change?

We are never as great as we feel on our best day, nor as bad as we feel on our worst day!

Let’s get our heads back in the game!

When we feel confident and effective, we present differently, we act more creatively, and are more likely to win new business! When we aren’t hitting on all cylinders, it takes its toll on our confidence and swagger.

One thing that might help is to refocus on finding more ideal clients—those clients who you can do your best work for and who value what you do.

To help you get a jump start on that process, I built a 7 question assessment to help you take the next step in building an effective system to land more ideal clients. Give it a try and let me know what you think!