Are you overthinking your way to growth? You’ve got to the point where you need to scale your business to grow your business. But something is holding you back. When you first started your agency, you had nothing to lose and everything to gain. That dynamic has changed. You want to grow your business, but you have much to lose. Everything you have built your firm to be. Your income, your status, and your reputation. The thing is unless you take action to scale your agency, then you will never break free of the position you are in. Your business will rely on you. What if you are ill? What if you want to get away for a few months? How do you reap the rewards of the success you … [Read more...]
Why Isn’t My Business Growing? Is Fear Holding You Back from Scaling?
Demystifying Scale: What It Means to Scale a Business, and How to Achieve It
How to Scale Your Creative Agency for Sustainable Growth So, you want to scale your creative agency. Companies scale to add revenue to their business operations, right? I mean, you’ve heard others talking about business growth and how scaling is the path to successful customer acquisition and increasing revenues and profit. The thing is, it’s still a mystery to you. What does scale mean in business, and what do you need to do in order to scale? In this article, I introduce you to scale, and answer three questions that our clients commonly ask when we discuss scaling a small business: What is scale in business? What does scaling a business mean? What are my … [Read more...]
How to Say No to a Customer: Tips to Stay in the Helicopter
Saying No When You Need to Can Enhance Your Reputation and Revenues Saying no to a customer is not always easy, but it is necessary. When you hear a client’s requests, you need to take a step back and think about the consequences of saying yes. Start by asking yourself, how will this impact our firm? If you always accommodate every client request, you will run out of time and resources. You’ll fall out of the helicopter. You need to take a step back. You must learn how to say no to a customer without damaging the relationship. The typical day of an ‘always yes’ leader As an ‘always yes’ leader, you aren’t controlling your firm. … [Read more...]
Confidence Is Important in Leadership: How to Be a Confident Leader
What Is Self-Confidence in Business? Confidence is the foundation of success. Confidence makes you feel like you can do anything, be anyone, and achieve anything. However, so often, we are our own worst enemies. We put ourselves down and believe that we aren’t good enough for any position we want or need to fill. In this article, I answer the question, “Why do leaders need to be self-confident in business?” I also outline some strategies for building self-confidence in business (and in your life). Why is confidence important in leadership? Leaders must possess skills such as problem-solving, decisiveness, and communication. You need to be a good coach and mentor, hold … [Read more...]
The Power of Saying No and the Ability to Walk Away as a Business Leader
When You Say No to Something, You Say Yes to More As the leader of a creative agency, you are constantly bombarded with opportunities from often unexpected sources. So, you take on projects and tasks, fearful of losing out on revenue. It can be difficult to know when to say no and walk away. However, there are times when saying no is a wise decision. The power of no allows you to focus on what is most important to improve the overall health of your business. The benefits of saying no are numerous: it reduces stress, increases productivity, increases happiness, improves innovation & creativity, reduces the possibility of business owner burnout… need I go on? Benefits of saying no in … [Read more...]
Does Your Long To-Do List Make You Feel Like a Failure? It’s Time to Start Delegating
Simple Steps to Effective Delegation Dealing with too many tasks? Too much stress? A long to-do list is a common problem for owners of creative agencies. Your cluttered desk filled with unfinished work, inbox with thousands of unread emails, and task manager full of overdue items is taking up too much mental space! It’s distracting. Then you start to procrastinate, lose focus, your productivity drops, stress increases. You’re spiraling into business owner burnout. It's time to take back control of your work! The one thing that you can do to ensure that you have the time and energy to complete your tasks is to get on top of your to-do list. How to do this is no secret, … [Read more...]
What Does a Successful Business Need? Long-Term Rules for Success
Sustaining Growth for the Long-Term. When you first started your creative agency, it was new and exciting. You built it up, created the systems that worked for you, and each new client added to your profits. Now, as your business is growing, you’ve found yourself asking how to create long-term success. How does a growing business maintain momentum? Is itinancial acumen? Great systems? Top-knotch People? State-of-the-art business premises? 12 Leadership rules for a successful business You want to know how to lead and sustain a successful business? I’ve put these rules together to help you. Focus on business strategy and getting the most out of your team In order to … [Read more...]
Profitable Growth: How to Maintain Profitability During Periods of Growth
An Introduction to the U-Curve Remember when you first started your creative agency, and you got your first client? Best feeling in the world. It was proof that your business could be successful and profitable. That’s a high that is hard to recreate. Maybe it’s why so many first-time business owners go on to become serial entrepreneurs. As you add more clients early on, profitable growth is easy to achieve. But as your business grows further, there is danger ahead. You may be there already, or coming to a tipping point. In this article, I’m going to describe the U-curve. It’s vital that you understand this principle. If you don’t, you could make a big mistake … [Read more...]
Working ON the Business, Not IN the Business: What It Takes to Be a Leader
Moving from an Individual Contributor to a Leader in Your Own Business You’ve taken the big first step to exponential growth. You’ve decided to get out of your own way. You’re going to stop struggling to do everything yourself or be involved with everything yourself. But you haven’t quite got there yet. Though you have reduced your workload, you haven’t yet got to the magical pivot point where you work on the business, not in the business. You’re still involved in the day-to-day operations. Why is this? How do you work on business, not in it? Changing to Working on Your Business Not in Your Business Though you are doing less yourself, you … [Read more...]
Growth Strategies for Creative Service Firms – How to Scale Your Creative Agency
Four Keys for Growth Creative agencies require the management of sometimes unpredictable people and services. But this doesn't mean you have to suffer unpredictable sales growth. Despite the uncertainty and variability that you have accepted as part of your business, there are growth strategies for creative service firms like yours that will produce a steady upward trajectory for revenues and success. I've condensed these into the following four strategies for growing professional firms: Know what business you are in and what drives your success. Deliver consistent, high-quality services that provide terrific value for your clients. Have a consistent and predictable process for … [Read more...]
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