I’m an email marketing believer. I started my email newsletter very early in my business life — some of you have been readers for over 15 years! For a long time my email list was my #1 marketing tool. But recently, the results from my email list tailed off. Fewer people wrote back. Fewer leads came in….
On Tuesday I talked about all the fears and stories we tell ourselves that make hiring hard, today I’m going to give you my best advice for making it easier. Tip #1: The truth is, it’s a LOT of work to find, screen and select the best people. Believe me. I’ve experimented with lots and…
All of a sudden I have a lot of clients who are hiring. Hiring should be something to get excited by—you’ve got new clients! You have the opportunity to expand your team! But, more of my clients are dreading the hiring process rather than embracing it. Even though their teams are screaming at them for…
Walter Miller, who runs a terrific bookkeeping and outsourced CFO firm responded to my prior email about doing vs. being and I thought his reply was insightful enough to share with you all (with his permission): I am constantly having to pare down my to-do list. I’m trying to focus more on the to-do’s that move…
You took the time to clearly lay out the assignment. You confirmed with your team member the process they would use to accomplish it. They agreed that the time frame was good and that they had the skills and tools they needed to get it done. But when they deliver it to you, you are…
Her goals were straightforward. Sounds like a formula for success, right? So we worked to fire up her marketing so there were more leads coming in. We instituted project reviews to make sure the work was good quality and was getting out on time. We set her up with a bookkeeper who would keep the…
You know the one. She’s late a lot; not just to the office, and to meetings, but her work doesn’t even show up on time. Usually, when you call her on it she blames someone else. The truth is she’s going in 100 different directions at once, and all the things she’s doing are important….
When you started your business you wore all the hats. But as your business has grows you have to give up some of those hats and instead take on the job of the “manager” or team leader. This is one of the toughest transitions for people to make. You have to change what you do,…
I have a friend who owns a farm. It’s a small farm, but still; he’s got chickens, sheep, goats, pigs, cows, and produce in the summer. I went up to visit him for a weekend and we spent the better part of the weekend building a chicken coop. Just the two of us, with some…
On most Saturday mornings I get up early. My school aged son watches cartoons for a while and I amble into the kitchen to start my batch of sourdough bread. I usually brew up a cup of tea and then start mixing the bread. It takes about 3 hours of on and off kneading and…