I spent the last couple of weeks asking people, "What is money?" And most people will tell me, "money is a tool." For most of us, money is used to get things we want. If I want to hire an employee, I need money. If I want to take a vacation with my family, I need money. You get the idea. There's an old story about the CEO of Black & Decker telling his salesforce that, "Nobody wants drills; they want holes. They only buy a drill because they need a hole." The tool is not a destination; it's a vehicle to get us to our destination. But is that how we act around money? Do you know want anyone who has 30 drills? Are there 20 different shovels in your garage? Of course not! … [Read more...]
Are You Offering Flavorful French Cuisine or Serving a Boring McBurger?
Consider the role of French cooking. The techniques and recipes of the French chef have changed the way the world dines. Chefs from all corners of the world travel to France to learn from the masters there. Yes, French chefs know how to make outstanding meals, but they can’t do it without the freshest, most flavorful ingredients - deep green asparagus; perfectly marbled tenderloin; highly aromatic herbs. They create meals that delight all of the senses. No one learns French cooking overnight. It takes years to hone the techniques, and French chefs have been building and perfecting their skills for generations. When you break down French cooking, you see that it’s laborious, wasteful, … [Read more...]