Anchor Advisors

Anchor Advisors offers small business consulting in the Chicago area. Our advisors help businesses to grow with confidence and make better decisions.

CALL US! (773)-282-7677

  • About
    • Case Studies
    • Speaking
    • Jobs
  • Services
  • Articles

Yeah, I’m wearing Birkenstocks, want to know why?

By Brad Farris Leave a Comment

About a year ago, I started experiencing some foot pain. One of the doctor’s recommendations was to try some different shoes with wider toe boxes and better insoles. I tried a bunch of things with varying success until I broke down and tried a pair of Birkenstocks. 

Why did it take me so long to try Birks?

  • Birkenstocks are ugly. OK, maybe it’s more accurate to say that they’re “not very fashionable.”
  • They come in weird European sizes.
  • They wear out pretty quickly, especially if you drag your heal (like I do).
  • Plus, they’re pricey!

They aren’t “good” shoes relative to their competitors, objectively.

But they made my foot feel a lot better.

For me, not having foot pain is more important than being fashionable or getting the cheapest price. They are incredibly comfortable, and that makes all the difference.

What is one way that you can stand out in your market?

What is one problem that you can solve better than anyone else?

If you focus on an ideal customer that cares about that one thing, you don’t have to be great at everything. If you become known for that one thing, and people know you’re great at that thing, they’ll be lining up.

What’s your one thing?

Filed Under: Email Archive

About Brad Farris

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. Connect with Brad on Twitter and LinkedIn.

Consistent help to grow your business

Search

Take our business growth assessment

For More Information:

  • Privacy Policy and Legal Disclaimer
  • Contact Us
  • Join the conversation!

Search

Connect with Us

  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2022 · Anchor Advisors, Ltd. · Call 773-282-7677 · 7061 W. North Ave #352, Oak Park, IL 60302