When I talk to folks about the chat app Slack, I’m amazed at how folks either love it or hate it!

Those who have embraced it tell me about how it reduces their internal email load to almost zero. They feel like everything is easier to find (Slack’s search is excellent) and better organized. They feel that they don’t have to see every message but can check-in and see what’s happening. 

Folks that hate it see it as another alert, another inbox, another distraction in their work life. Why do I need to tend to this other thing?

Do you use Slack in your company? Do or don’t, love it or hate it, I’d love to hear back from you. 

But this discussion of Slack illustrates another point. 

If you want folks to love what you do, you have to be willing to have people who hate it! 

One of the challenges in accelerating your business growth is to narrow down your service offering so that your people recognize right away that your service is perfect for them.  If you can do that, you’ll close deals with much less resistance — clients will practically close themselves. (They will, I’ve seen it.)

But when you do that, you will also have folks who will look at your service and feel like it doesn’t offer any value, that it’s silly or frivolous or dumb. They aren’t your people, so for them, it isn’t the right thing!

Where is your business on that continuum?