When a business can successfully and reliably generate leads then it makes the whole business run better. So how do we generate leads? The conventional wisdom today is to build a “lead magnet” on your website and then do a ton of outreach, advertising, and promotion to drive traffic to that “lead magnet” to build…
When we are looking to grow our business there are a lot of avenues we can pursue; better proposals, better presentations, sharpening our pricing, networking, advertising… But there’s only one thing that’s likely to consistently grow your business, and that’s more leads. The more people you talk to who are actually interested in buying your…
Right now your business depends on you. In order for your business to remain healthy you need to be healthy. Yes, the goal is to have a day when that’s not true, when you can spend a month in the Bahamas and no one misses you, but today is not that day. You are still…
Many business owners that I know will create job descriptions for their team members, but how many of us have a job description for our own job? We create job descriptions to set expectations with our team members. We want them to know what we expect them to do. Business owners need this too! I…
“We learn wisdom from failure much more than from success. We often discover what will do by finding out what will not do; and probably he who never made a mistake never made a discovery.” ~ Samuel Smiles I was listening to Alex Blumberg interview Nina Jacobson on the podcast WithoutFail when she mentioned the…
I have more ideas than time! My team is so frustrated. We are loaded with good ideas—ideas that will make us money! But we can’t even get the work done to execute on the services we already have going! When my team sees me roll in with another “great idea” their eyes shoot daggers at…
Freedom makes a huge requirement of every human being. With freedom comes responsibility. ~Eleanor Roosevelt One of the best things about being a business owner is FREEDOM. In any given moment, I’m the only one that I have to answer to. My time is my own and I use it as I like. One of…
One article consistently stood at the top of the list of “Most Read Articles” on the New York Times website in 2017: Why You Will Marry the Wrong Person by Alain de Botton. In it, de Botton argues that we are looking for an ideal partner (without flaw or conflict), while ignoring the fact that, as human…
Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. ~ John Steinbeck Entrepreneurs are starters; we love to begin something new! We also see opportunities that others don’t see. So as we live our lives we are always coming up with new ways…
Recruiting great creative talent is hard. The best, most talented creatives are always in demand and have their choice of where to go work. Good creatives have high standards! They aren’t going to work just anywhere. If you need top creative talent you need to build a culture that allows them to do great work….