One of the key roles of a successful agency owner is to build a network outside of your agency.

You are your agency’s eyes and ears. You are scanning the horizon to find the “next thing” that clients are going to need, the problems that they are going to run into so that you can keep your team ahead of them.

But there’s another reason you need to keep building your network.

There is going to come a day when you don’t know what to do.

Maybe that day was yesterday. Maybe it’s tomorrow.

On that day it’s great to have someone to call, like a lifeline, or just a friend.

They may be able to help, they may just commiserate and tell you that it’s something we all face from time to time.

But that day is coming.

Who are you going to call?