Anchor Advisors

Anchor Advisors offers small business consulting in the Chicago area. Our advisors help businesses to grow with confidence and make better decisions.

CALL US! (773)-282-7677

  • About
    • Case Studies
    • Speaking
    • Jobs
  • Services
  • Articles

You’re leading me where?

By Brad Farris

Neo was happy in the matrix – as long as he didn’t know it existed.

But once he took the red pill, he could see the world as it really is. Did that knowledge make him happy? No, it turned him into a revolutionary whose very life was in danger!

When we lead our clients, giving them not the work that they are asking for, but the work that they need, they can sometimes end up feeling like Neo.

Once you show them that they could get a better result, once you reveal the flaw in their thinking or the insight that changes everything, it doesn’t make things better – it makes things worse.

“If what you are saying is right, we’ve got a lot of work to do…”

Leading the client is more than having the brilliant insight. If you want to lead the client, you need to understand clearly the implications of that insight.

  • What will knowing this demand of your client?
  • What will they need to make use of that insight?
  • What will they need from you to do that?

Deliver them a plan that takes all that into account, and they will follow you anywhere.

But if you give them the insight without the plan and you’ve led them off a cliff!

Filed Under: Email Archive

About Brad Farris

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. Connect with Brad on Twitter and LinkedIn.

Consistent help to grow your business

Search

Take our business growth assessment

For More Information:

  • Privacy Policy and Legal Disclaimer
  • Contact Us
  • Join the conversation!

Search

Connect with Us

  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2022 · Anchor Advisors, Ltd. · Call 773-282-7677 · 7061 W. North Ave #352, Oak Park, IL 60302