How is Hooters different from other restaurants that serve wings? Do Hooters’ wings taste better? Do they have low prices? No? Then why do people go there for wings? Hooters built a whole business around the one thing they know their target market – twenty-something men – likes. (And, it’s really not wings, is it?)…
When I talk to business owners, I often ask them how they got into their business. More times than not, they tell me they ended up in their industry almost by accident. It wasn’t because they spent time trying to find their ideal market or they knew there would be great growth opportunity … it…
One of the most common representations of the sales process is a funnel. We don’t expect all of the prospects that go into the top of this so-called funnel to turn into sales. In fact, a good sales process has a systematic way to determine early on which prospects will likely to convert into sales…
By Jeannie Walters, President of Vox, Inc. Whenever I tell people that Vox is focused on the customer experience, I hear about someone’s last bad experience as a customer. I would say about 80% of the time, it’s related to an employee at the company. (The other 20% is reserved for inexplicably complicated – or…
How much is a great employee worth to you? Likewise, how much is a bad employee costing your business? Compensation can be one of the trickiest parts of running a business. That’s because pay is so subjective; sure, there are industry guidelines and things like minimum wage requirements for entry-level positions, but ultimately it’s up…
Marketing isn’t always a high priority for some business owners because they can feel intimidated, even defeated, by it. They understand sales – but marketing? What’s it for? Why do you do it? And when you only turn to marketing to pull you out of a slump and then it doesn’t deliver, we can see how you could feel…
I received this question from a business owner recently: Q: “I’ve been successful in growing my small business, and I’ve started hiring some staff members. At first, I could keep track of what everyone was doing just by overhearing them and by quick check-ins. But now that I’ve hired more people, I feel like I…
A few years back when the economy was soaring, many business owners would think, “If I only had more time!” There was too much work to handle. They were stressed and unhappy. Today, many find themselves with lots of time – too much of it, in fact. Business is slow. And they’re … stressed and…
Performance evaluations have gotten such a bad rap over the years that sometimes we forget why we do them. It’s a high-stakes conversation, sometimes adversarial. The employee wants a raise and we want better performance. The risk of frustration, disappointment and even anger seems ever present. I’d rather go to the dentist! At Anchor Advisors, we agree with those…
Many of us have just completed setting our goals for 2009 (and if you haven’t yet, stop reading this right now and get going on it!). Writing down your goals is a great first step toward achieving them. But once you’re done with this exercise, then what? Unfortunately, for so many business owners, the next…