Anchor Advisors

Anchor Advisors offers small business consulting in the Chicago area. Our advisors help businesses to grow with confidence and make better decisions.

CALL US! (773)-282-7677

  • About
    • Case Studies
    • Speaking
    • Jobs
  • Services
  • Articles

But how do I find people who can hire me?

By Brad Farris Leave a Comment

Thanks for your replies to Tuesday’s email about making business development easy.

If I could summarize the replies, they’d (collectively) say,

Once I’m “in the room” with a buyer, I’m golden – but how do I get “in the room”? How do I find more people who could hire me?

1. Who are the “people who can hire you?”

First, you need to know who you are selling to.

I know this is obvious, but so many people can’t tell me who this is!

Here are some target market statements I pulled off of random agency websites:

  • We create and design websites for the insurance, real estate, and athletic sectors.
  • We’re search marketing specialists.
  • We help marketing leaders of mission-driven brands make a greater impact through purposeful creative.

Do any of those agencies sound like they know their ideal client? Could they identify them if they saw a LinkedIn profile?

Narrow positioning makes it possible to find people who can hire you!

2. Where do they “hang out”?

Once you know who you are looking for, you can figure out where they hang out!

How? Ask them!

Call your clients and ask them, “When you have a question about [insert something you do for clients], where do you go? Who do you ask?”

That used to be industry groups, but today it’s just as often a slack/discord channel, social site or group, or email list.

3. Answer their questions

Go to the place where the people that can hire you, hang out and answer their questions!

You don’t have to write a blog post, just a few sentences, then maybe DM them and offer to get on the phone if they want to learn more…

4. Slow down; it might take time to develop a relationship

This doesn’t happen in 5 minutes. (Though one agency owner got connected to a potential client the first day he tried this!) It might take some time to build trust and make connections.

But do it every day for a month, and I bet you’ll start having more conversations.

Would this work for you? Hit reply and tell me why not or where you’re stuck and we can talk about getting you UNstuck!

Filed Under: Email Archive

About Brad Farris

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. Connect with Brad on Twitter and LinkedIn.

Consistent help to grow your business

Search

Take our business growth assessment

For More Information:

  • Privacy Policy and Legal Disclaimer
  • Contact Us
  • Join the conversation!

Search

Connect with Us

  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2022 · Anchor Advisors, Ltd. · Call 773-282-7677 · 7061 W. North Ave #352, Oak Park, IL 60302