Clutch named Anchor Advisors as one of the top 50 highest performing Small Business Consulting Companies. Not only are we on the top of the list, but we’re also the only firm named a “Market Leader” in the segment. It’s an achievement that I’m proud of because these ratings are given based on feedback from…
My wife and I have gotten hooked on the History Channel series Alone They take ten people and drop them off in the wilderness with the bare minimum of tools, and they need to get water, fire, shelter, and food on their own. It’s fascinating to watch. One thing we’ve noticed is that almost all…
Over the last week, I’ve been fortunate to have phone calls with five new prospects — business owners who are committed to building their business even in the middle of everything that is 2020. I had five very different phone calls. One had seen the market for their $2.5M production business collapse, they have turned…
When the quarantine first started, one of the things I saw was businesses that had primarily sold through networking, and F2F interaction had their top of funnel activity cut off. In quarantine we have; No networking No conferences No meetups No leads! No business can survive for long without regularly putting leads into the top…
When I started selling professional services the process was simple. Find where your ideal customers gathered. Go to that place and meet them. Follow up after the meeting to meet 1-2-1 for “coffee” Determine if they had a need and if there was a “fit” Schedule a diagnostic meeting (e.g. actual sales call) Close. That…
I work with several businesses that rely on conferences for their business success. A new conference cancelation is coming out every day, and the forecast is bleak for at least a few months. How should we respond? The primary value of an in-person conference is networking. You get to meet a lot of folks in a…
We’ve talked previously about how important it is to find more significant, scarier problems. My father used to say it this way; ”No one gets hired to tell a client to take his vitamins. You hire an outside firm when you have an artery spouting blood and they need a tourniquet!” Dad had a way…
Nedra Rezinas from Veritas Web Design wrote in this week with this question (and she agreed to let me share it with you): Hi Brad, What do you think is the #1 thing that helps you the most with your marketing? I’m working on putting together some marketing habits and wanted to reach out to people…
Now, are you ready to get to work making more money? I expect you are! So here goes…you may not make money this year the same way you made it last year. In fact, if you want to make more money this year than you did last year, you are likely going to have to…
I’m an email marketing believer. I started my email newsletter very early in my business life — some of you have been readers for over 15 years! For a long time my email list was my #1 marketing tool. But recently, the results from my email list tailed off. Fewer people wrote back. Fewer leads came in….