| |

Feed the top of the funnel

When we are looking to grow our business there are a lot of avenues we can pursue; better proposals, better presentations, sharpening our pricing, networking, advertising… But there’s only one thing that’s likely to consistently grow your business, and that’s more leads. The more people you talk to who are actually interested in buying your…

How to respond to random LinkedIn requests
| |

How to respond to random LinkedIn requests

If you are active on LinkedIn, your chances of “getting found” increase. You will get more inbound contacts from prospects, job seekers, potential partners and (unfortunately) random connection requests from people you don’t know. While some of these requests can be kind of puzzling, (“Why would the CTO of the country of Bangladesh want to…

How to warm up cold leads (without being a pest)
| | |

How to warm up cold leads (without being a pest)

Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not many people will jump up and down with excitement when you’re describing something cold…unless it’s ice cream. The same goes for cold leads. They’re not the easiest to work with–and you need to find a way to warm them up while prospecting without…

Website: Show Me The Money
| | |

Website: Show Me The Money

Ten years ago, our goal was to have an “Internet presence.” Why? Just because. So we put up our drab-looking, copy-heavy, hard-to-find websites with a goal of being nothing more than “present.” And we were good with that. But today, just being”present” doesn’t cut it. The Internet has evolved and so has what we expect – or should expect…

Keeping Customers is as Important as Getting Customers
| | |

Keeping Customers is as Important as Getting Customers

When you get new customers, do you know what happens to them? Are they thrown into a sea of impolite customer service representatives and employees? Are they getting the high-quality product or service you promised them? New sales are but a small part of a successful business. While new customers are important, actually critical, to every business, properly managing and…