Giving up the things you are good at.
I’m known for making amazing spreadsheets.
I can whip up a spreadsheet that helps to illustrate a financial issue, or helps leaders to plan for the future, in no time.
I have a color code that I use so folks don’t mess up my formulas. The charts that I create are clear and easy to understand.
My clients love my spreadsheets. I’ve won prospects over by sending them a spreadsheet.
But I don’t make spreadsheets anymore.
When I was spending my time working on spreadsheets, I was stunting my company’s growth.
The job of the business owner is to look further out, to focus on issues that impact the future of your business. Like:
- Identifying the future needs of your target market.
- Recruiting, training, and developing your top team members.
- Focusing your product, and your marketing messages so that it’s a tighter fit for your target market.
When I was working on my spreadsheets, I was neglecting those things that ONLY I CAN DO.
What’s something that you are great at, but that you might need to give up to grow your business?