When a business can successfully and reliably generate leads then it makes the whole business run better. So how do we generate leads? The conventional wisdom today is to build a “lead magnet” on your website and then do a ton of outreach, advertising, and promotion to drive traffic to that “lead magnet” to build…
When we are looking to grow our business there are a lot of avenues we can pursue; better proposals, better presentations, sharpening our pricing, networking, advertising… But there’s only one thing that’s likely to consistently grow your business, and that’s more leads. The more people you talk to who are actually interested in buying your…
Right now your business depends on you. In order for your business to remain healthy you need to be healthy. Yes, the goal is to have a day when that’s not true, when you can spend a month in the Bahamas and no one misses you, but today is not that day. You are still…
Many business owners that I know will create job descriptions for their team members, but how many of us have a job description for our own job? We create job descriptions to set expectations with our team members. We want them to know what we expect them to do. Business owners need this too! I…
As a business owner, we all have more than one job (many of us carry 4 or 5); but two of those jobs are the same for every business owner. The first is being a great leader in your business. Whether you are the CEO/President, or a partner who shares the leadership, one of your…