There is nothing to fear but fear itself.

Everything you’ve ever wanted is on the other side of fear. – George Addair

Over the last couple of weeks, I’ve heard clients say:

  • “How much should I worry about [ fill in the blank ]?”
  • “Even the idea of this conversation terrifies me!”
  • “Looking at my financials makes me anxious, so I avoid them!”

When I hear statements like these, I know that fear has joined the conversation.

There’s nothing wrong with feeling fear. Humans evolved a very well-tuned system to respond to fear. It’s a part of what has guaranteed our survival as a species!

This is not a life-or-death situation.

The problem is when our bodies and brains fire up that fear reaction; they’re trying to save us from a saber-toothed tiger or some other mortal danger. But looking at our financials shouldn’t trigger a fight-or-flight response!

When our body feels fear, it limits the blood to our pre-frontal cortex, the part of the brain we use to reason and strategize. It’s trying to tell us, “Don’t think, run!”

A perfect response when your life is on the line, but not particularly helpful in a business context!

This week, can you notice when you feel fearful or anxious? What is the peril? What is that fear keeping you from?

Take our Business
Growth assessment

Learn what stage growth your buisiness is in and get specific recommendations for how to move forward.