Anchor Advisors

Anchor Advisors offers small business consulting in the Chicago area. Our advisors help businesses to grow with confidence and make better decisions.

CALL US! (773)-282-7677

  • About
    • Case Studies
    • Speaking
    • Jobs
  • Services
  • Articles

4 secrets about budget season that your client won’t tell you…

By Brad Farris

We are in the middle of the most important three months of the year for B2B services companies. It’s budget season, and your clients and prospects are making their plans for 2021 over the next few weeks. Do you have a plan to get money allocated to projects you can complete for them?

1. Budget Season is an immense pain in everyone’s butts.

Your client has a job, but then in budget season, they have a whole other job – working on the budget! They guess at what folks want; they get feedback about what’s available, they submit revision after revision– one likes it (except the CFO).

Your clients are going to be a little more crabby unless you are there to help them with their budget!

2. You client needs good ideas to gain budget for their team

If budgeting is a battle, ideas aligned with the organization’s strategic initiatives are the ammo. The more ideas you develop for your client showing that you and they are working hard to achieve the organization’s stated initiatives for the following year, the more chances you and they have of gaining budget support.

3. Politics matter – they matter a lot

In many organizations, the budget process comes down to who has the ear of the CFO and CEO. If your client doesn’t have it, who does? How can you become part of their plan?

4. Getting in the budget is only round one!

Lots of things that are budgeted don’t get started. But if you don’t have money in the budget, approval to get started is more problematic.

My number one tip for managing budget season is to ask each client what their budget process is like. Get the details; when are their deadlines, what do they need, what are the company’s key initiatives for 2021? Become a part of their solution to this pain-in-the-butt process that they have to navigate.

How well is your account team navigating the budget process with your clients?

Filed Under: Email Archive

About Brad Farris

As Principal Advisor, Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is passionate about helping business owners find better ways to do things, make more money and enjoy life more. Brad is a speaker and author. Connect with Brad on Twitter and LinkedIn.

Consistent help to grow your business

Search

Take our business growth assessment

For More Information:

  • Privacy Policy and Legal Disclaimer
  • Contact Us
  • Join the conversation!

Search

Connect with Us

  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2022 · Anchor Advisors, Ltd. · Call 773-282-7677 · 7061 W. North Ave #352, Oak Park, IL 60302