“Take your victories, whatever they may be, cherish them, use them, but don’t settle for them.” ~ Mia Hamm Tomorrow is the 20th anniversary of the founding of Anchor Advisors. I’ve been out on my own for two decades now! What does it mean to make it 20 years? According to the Bureau of Labor…
In our last two conversations, we talked about how easy it is to get captivated by our business. So much so that it can be hard to stop working. But even when we do get the chance to take a break, it can be hard to rest. If you’re like me, the challenge of quieting…
Marketing is the lifeblood of sales in any business. It is founded on your positioning statement. Do you know how to create strong brand positioning in your market?
In my last email, I talked about how intoxicating it can be to work hard at something you are fully engaged in. Especially when you can see how your extra effort results in quick wins for your business. It feels great. It is so great that I will give up rest, time with my family,…
“No valid plans for the future can be made by those who have no capacity for living now.” ~ Alan Watts There’s something special about owning your own business. Every additional ounce of effort you put into it directly drives your success. You can see it right at the moment. It’s so intoxicating and invigorating…
Developing a niche will allow your business to benefit from the advantages of specialization. Here’s how to do it.
If you’ve been reading along for any length of time, you’ve heard me talk about the value of specialization. When you specialize, it gives you more opportunity to learn and get better results for clients. Prospects love to hire specialists – so it makes it easier to get deals to close. When you know who…
A market segmentation process is fundamental to develop your sales potential as an agency and service business. The benefits are not only financial.
Product market fit for professional service firms. It’s the pivot point for your sales. What is it? How do you put it into action?
When I help a client build a robust hiring process to get the best candidates and reduce failed hires, it usually has at least 12 steps and takes 2-3 months to go from start to a body at the keyboard. We all want that to happen faster! I wish I could skip a step. But…