How to Specialize Your Agency
Developing a niche will allow your business to benefit from the advantages of specialization. Here’s how to do it.
A step-by-step guide to finding your niche
If you’ve been reading along for any length of time, you’ve heard me talk about the value of specialization. When you specialize, it gives you more opportunity to learn and get better results for clients. Prospects love to hire specialists – so it makes it easier to get deals to close. When you know who…
Articles | positioning | pricing | Process
The Market Segmentation Process for Agencies: Strategies for Success
A market segmentation process is fundamental to develop your sales potential as an agency and service business. The benefits are not only financial.
Service Market Fit: Product Market Fit for Creative Service Firms
Product market fit for professional service firms. It’s the pivot point for your sales. What is it? How do you put it into action?
What happens when you skip steps in the hiring process…
When I help a client build a robust hiring process to get the best candidates and reduce failed hires, it usually has at least 12 steps and takes 2-3 months to go from start to a body at the keyboard. We all want that to happen faster! I wish I could skip a step. But…
Do you interview like a detective, or like a cheerleader?
As business starts picking up again, my clients are planning to do some hiring. I’ve signed 3 new recruiting assignments in the last month! If you are in that boat, too, there’s one thing I want you to do before you even start your process. Get your head straight before you hire By the time…
The ONE reason you aren’t making more money.
If you want to make more money, OR if you want to earn the same money but take more time off, there’s only one thing you need to do. You need to increase the value of your work to the level where people will pay you more for it. That’s it, that’s the secret. What…
The best way to make continual progress
Are you emerging from the last year feeling less confident than you were in 2019? Maybe you feel uncertain or have made a big change to what you are doing or how you do it. You know that showing up with confidence and clear direction is critical to success, but you don’t feel all that…
What needs to die?
I’m great at starting things. I love going through a strategic planning exercise and seeing the possibilities in the future. Identifying new things that offer great promise. It took me years to recognize that I’m bad at stopping things, at giving up and killing things off. So year after year I’d start new things, while…
Do you ever feel overwhelmed?
When listening to business owners, I often hear them talking about feeling overwhelmed. It can feel like you are juggling a million balls a once, client calls, employee needs, cash flow, business development… But it’s not just business stuff; your son’s birthday is coming up, your car needs an oil change, you haven’t been on…