Articles on Marketingand Lead Generation Generating the leads you deserve! New business is the lifeblood of any agency. When you first got started, networking and personal contacts brought in enough business to keep you busy. Then, referrals and word-of-mouth kicked in, and you really started to grow. But now, you need more work than you…
You can accomplish your goals in a very relaxed, slow, and fun way. ~ Steve Chandler Our last conversation talked about how amping up the pressure and intensity might not be the best way to find opportunities. I suggested that there might be a way to try to slow down, listen and take time. For…
Last week we talked about how the next 87 days are likely the most important part of the year for you and your business. Crucial business decisions are being made, and relationships are being formed as we navigate the “crunch time” that is the Labor Day to Thanksgiving window. When you hear that, do you…
We talked on Thursday about how the next 90 days are likely critical to enable you to finish 2021 strong and set you up for a successful 2022. What to do now! Now is the time to work on your account reviews. Sit down with your team, and client by client, ask the following questions:…
I realized the secret to success is finishing. Not just finishing, but finishing strong.~ Eric Thomas Somehow – against all odds – we have come to the end of summer 2021. It may seem that a year that began in promise is now feeling, well…less promising. But there’s still time to make 2021 your best…
Scaling a creative agency is not easy. If you are asking, “Why isn’t my business growing?”, it’s likely that you are making common mistakes. What are these, and how do you avoid them?
Are you struggling with how to take control of your business? It’s a roller coaster, but learning to say no will put you on the road to growth.
Breakthroughs come as a result of shifting your commitment from the predictable future to a possible future. ~ Werner Erhard Summer is drawing to an end, and school is starting. This is the time of year when businesses start to focus on what they need to accomplish before year’s end. I see many brands spending…
On Thursday, we talked about two beliefs that interfere with our ability to ask to get paid what we’re worth, our desire to be liked, and our investment in closing the deal. Today we’ll look at two more beliefs, both more internal, that hold back our willingness to ask for a premium price. We don’t…
When I start work with a new client, we almost always talk about raising their prices. If you and I started working together, we’d have that conversation! Why is that? Because you are likely undercharging for your services! Having these conversations with hundreds of business owners, I’ve found four beliefs that undermine our willingness to…