Developing Your Market Positioning Strategy
Marketing is the lifeblood of sales in any business. It is founded on your positioning statement. Do you know how to create strong brand positioning in your market?
How to Specialize Your Agency
Developing a niche will allow your business to benefit from the advantages of specialization. Here’s how to do it.
Articles | positioning | pricing | Process
The Market Segmentation Process for Agencies: Strategies for Success
A market segmentation process is fundamental to develop your sales potential as an agency and service business. The benefits are not only financial.
Service Market Fit: Product Market Fit for Creative Service Firms
Product market fit for professional service firms. It’s the pivot point for your sales. What is it? How do you put it into action?
Most Common Hiring Mistakes and How to Avoid Them
Here’s the list of 10 common hiring mistakes and how to avoid them. Learn the red flags to spot them, and the solutions to avoid making a costly bad hire.
The Foolproof Hiring Process Checklist
To recruit great employees consistently, you must follow a consistent recruitment process. This hiring process checklist delivers the best are taken every time.
The Definitive Guide to Recruiting Creative Talent
Recruiting creative talent. Get it right, and it’s like oxygen to your sales. This guide shows how to get it right and benefit from the most fantastic creatives.
4 Foolproof Steps to Hiring
It’s natural to be nervous about hiring. Get it wrong and it will cost your business. With these foolproof steps to hiring an employee, you’ll get it right.
Competition-Based Pricing – Is It Right for Your Business?
What is competition-based pricing, and should you use it? Learn the pros and cons of a competition-based pricing strategy.
A Quick Guide to Value Based Pricing
A quick guide to value based pricing that will teach you what value-based pricing is, if you should use it, and how. Learn the pros and cons of a value-based pricing strategy.