“Here’s the thing about creatives services, Brad. If you work really, really hard, learn everything you can and advance in your career, you get to be a sales person!” ~ Jim Farris (my dad) I’ve talked to many agency owners, and with one exception, none of them wanted to be salespeople. But when you own…
In our last email, we talked about the benefit of having someone outside the sales team, who can provide objective feedback to improve your new business team’s efficiency and effectiveness. But how does that work when I am the management team and the salesperson? In most of the firms I work with, the principal is still…
I don’t know if I’ve ever seen a creative firm with someone in the role of Sales Manager. Sometimes the owner/founder is playing that role, but at best, he’s a player/coach. When I look outside the creative world, I could make an argument that sales managers are the most undervalued member of a growing company’s…
French cooking techniques and recipes have influenced cuisines all around the world. Chefs from every modern cuisine, from cultures worldwide, come to France to learn from the masters there. One of the defining features of French cooking is the ingredients. You cannot make an excellent, top-shelf French meal without choosing the freshest, most flavorful ingredients….
In 2020, we are living in a time when ambient risks have skyrocketed. The economic risks, social risks, and public health risks are massively higher than they were last year. This includes the risk of hiring a professional services firm. People hire these experts to reduce their risk of negative outcomes. For example: I could…
We are in the middle of the most important three months of the year for B2B services companies. It’s budget season, and your clients and prospects are making their plans for 2021 over the next few weeks. Do you have a plan to get money allocated to projects you can complete for them? 1. Budget…
We just finished up our Social Selling Cohort that has spent the last 12 weeks working on increasing our lead generation through LinkedIn outreach. (Hit reply if you want to know more about it.) As I listened to people talk about the value they received, one thing came up again and again. Consistent activity creates…
Why do grown-ups ask teens this question? How do they know what they want to be when they grow up? They don’t even know who they are! It felt so awkward and uncomfortable to make up an answer every time they asked. What happens if someone asks you that same question about your business? When…
Clutch named Anchor Advisors as one of the top 50 highest performing Small Business Consulting Companies. Not only are we on the top of the list, but we’re also the only firm named a “Market Leader” in the segment. It’s an achievement that I’m proud of because these ratings are given based on feedback from…
My dad loved to catch fish. He wasn’t always the most patient guy, so a day of casting and waiting for fish wasn’t his jam. So when he and I would go fishing, we’d often hire a guide to help us get to the places where we could catch a lot of fish. On a…