When I started my business, I learned a “one-call-close” sales process. I would walk into the office of an agency owner that I had never met before, and my goal was to walk out with a check! The crazy part is that it worked. While I had success with this process, I don’t recommend it…
What would happen if a man showed up at a doctor’s office, and announced, “I’ve got a herniated disc – I need you to fuse two of my vertebrae!” Would the doctor say, “Yes sir, let’s get that surgery scheduled…” Consider: The doctor wants to do surgery! It would be the most profitable course of…
There are no bad clients… ~Jason Swenk I heard Jason say this on a podcast recently, and I stopped in my tracks and rewound to listen to it again. There are no bad clients… “Of course there are bad clients, Jason! You ran an agency; you should know that!” Just listening to him say that…
So we’ve qualified our leads, then we discovered the scope of their issue and educated them about the implications it has for them, now it’s time to close the deal. Do you: A. Send a proposal via email and wait for your prospect to call? B. Give your prospect a call, “Just to follow up…
I was helping my friend move into their new house. Like many houses in Chicago, the wiring in this house was antique. The inspector had told him to call an electrician before he moved in, but he wasn’t sure it was needed. The plugs all worked, the lights came on, that’s enough, right? While we…
When you are responsible for sales, you have only one currency to spend — your time. So, it’s incredibly painful to spend time with a prospect and then find out that they don’t have the money, or they don’t see the value in your services. It’s especially painful when you’ve invested time with a prospect, created…
When I started my business, I knew that I had to get better at sales. I didn’t know the first thing about sales, and I knew I had to sell or starve! I dove into an expensive training course that taught me a specific consultative selling process. (It cost about as much as a year…
The pandemic has made it hard to know how to sell from week-to-week. Early on, the shock of the pandemic and the adjustment to work-from-home soaked up a lot of time and attention. For many, the idea of doing outreach in that climate felt tone-deaf. As the quarantine took hold, it was the fear about…
We are in a world with massive uncertainty, and yet we need to run our business. How do we create a plan for the rest of 2020? The first thing I know is that it’s not going to be a plan like you made in January. We can’t just take last year, add 15%, target…
When the quarantine first started, one of the things I saw was businesses that had primarily sold through networking, and F2F interaction had their top of funnel activity cut off. In quarantine we have; No networking No conferences No meetups No leads! No business can survive for long without regularly putting leads into the top…