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Are you ready to change? (Reading Time 90 sec — but it’s a hard 90 sec)

In the last two emails, I’ve talked about some common problems that entrepreneurs confront when they are growing their business. They are over-invested in their importance and competence. They believe, “If I work harder, it will get better.” They don’t see anyone helping them — it’s all up to them. They can’t let go… If…

Regular business success beats heroic efforts every time.
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Regular business success beats heroic efforts every time.

“Oooh, I LOVE that,” one of my clients said to me, “She worked half the night to finish that project. She’s a superhero! How do I find more people like her?” The only thing small business owners love more than telling stories about how hard they are working, is to tell stories about how hard…