What is “Leadership”?

Founders of creative service firms and other agencies have built a platform that’s created leverage for them. They have a team. They’re leading an organization from a positional sense. However, the team doesn’t always do what they expect, and sometimes team members act in puzzling ways that contradict the direction they have set. To gain…

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Every company is creating two products at once.

We have two products, one we sell to our customers (HubSpot’s CRM) and one we sell to our employees (HubSpot’s culture).  Like your product, you need your culture to be unique relative to the competition (for talent) and you want your culture to be very valuable.  Like your product, when it is unique and valuable,…

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One way to improve the thinking that comes out of every meeting

One of the great privileges of my role is that I am invited to listen to 10 – 12 clients every week. During the hour or so I spend with them, my whole job is to listen. In the process of doing that, I’ve discovered something amazing. When I give someone my full attention, their…

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Exponential growth is slow at the beginning.

Focusing our business on solving a specific problem for a specific group of people (e.g., “Accounting and financial operations for brewery owners.”) makes growing a business so much easier. But at the beginning, everything about this process feels wrong! It can feel like we’re going backward. Imposter syndrome is everywhere, and your gut tells you…