A Recipe for Recruiting and Managing Creative People
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A Recipe for Recruiting and Managing Creative People

Recruiting great creative talent is hard. The best, most talented creatives are always in demand and have their choice of where to go work. Good creatives have high standards! They aren’t going to work just anywhere. If you need top creative talent you need to build a culture that allows them to do great work….

Don’t just think about it—do something!
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Don’t just think about it—do something!

“Change leads to insight more than insight leads to change” ~Milton H. Erickson Sometimes you just have to give things a try. I’ve spent many hours with clients trying to help them to understand a new or different concept that I’m confident will help their business. I want clients to “understand” the concept. Understanding a…

PROPOSALS…HUNH! YEAH! What are they good for?
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PROPOSALS…HUNH! YEAH! What are they good for?

(ACTUALLY? Not a whole lot.) I work with a lot of service firm owners and there’s one thing they all hate, and that’s writing proposals. They love meeting with prospects, identifying the problems the prospects are having, and talking about how they can help. But then they get back to their office and the work…

So you think your agency needs a salesperson…
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So you think your agency needs a salesperson…

As the business owner, the job of business development for your creative agency has been yours—from the beginning. But the thing is, you don’t like it. Maybe you don’t feel good at it, or successful as a salesperson, or maybe it just feels icky. But none of that matters now, because there’s a solution. You’re…

Regular business success beats heroic efforts every time.
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Regular business success beats heroic efforts every time.

“Oooh, I LOVE that,” one of my clients said to me, “She worked half the night to finish that project. She’s a superhero! How do I find more people like her?” The only thing small business owners love more than telling stories about how hard they are working, is to tell stories about how hard…

The easy way (and the hard way) to get leads and sell your services
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The easy way (and the hard way) to get leads and sell your services

“I’ve tried that, it didn’t work…” I was having a discussion with an owner of a B2B creative services firm about his business development process. He had a strong business that he’d built by leveraging his personal network, but he wanted to see more growth. This is a business owner who’s aggressive and isn’t afraid…