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9 things to think about from the shutdown through the recovery

For the last three weeks, I’ve been working with business owners grappling with the impact of the coronavirus shutdown on their business.  We’ve been thinking not just about the immediate impacts Sending people to work-at-home Securing existing business as clients start to wavier Adjusting your sales and marketing strategy But also thinking about what it’s…

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There’s no room for crutches when you’re running a marathon.

I was onboarding a new client, she was telling me about some challenges she faced running her branding firm when she said,  “I don’t do numbers.”  “Excuse me? What was that?” I asked. “I don’t do numbers. I’m more of an art person; math, and numbers aren’t my thing.” “I see. You don’t do any…

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The most important tool you have right now

On October 17, 1989, my parents went to see the World Series game between the San Francisco Giants and the Oakland A’s. Just as the festivities were beginning, a giant earthquake hit the bay area, destroying freeways, toppling buildings, and throwing the region into chaos. When my parents got home to their brick apartment building in…