A week or so ago, I used the example of choosing an accountant to do your taxes to demonstrate the advantages of focusing on a specific target market that has predictable and expensive problems. Let’s look at that again. Pretend that you met two accountants who could help you file your taxes. One was the…
There’s no doubt that he’s stuck. We got on the phone and he told me about his business challenges. So I ask him about his target audience and what he offers. What’s different about his agency? What does his team know more about than the agency down the street? Brad, it’s our creative! Don’t you…
If you’ve been on this list for any length of time you’ve heard a few messages from me over and over; You need to do less. Serve fewer audiences. Offer fewer services. Find one thing that you can do again and again and again until you get really really good at it. You need to…
“I always say, “Be so good that they can’t ignore you.” If someone’s thinking, “How can I be really good?” people are going to come to you…” ~ Steve Martin Last week I told you the story of my client who tripled her business and only added five employees, by focusing on a specialty and…
About a year ago, I started experiencing some foot pain. One of the doctor’s recommendations was to try some different shoes with wider toe boxes and better insoles. I tried a bunch of things with varying success until I broke down and tried a pair of Birkenstocks. Why did it take me so long to…
In our last conversation, we talked about choosing an industry, or vertical specialization, as a way to find your “people like us,” but what if there’s not one industry that fits your business? One of my clients, Diane Yetter of Yetter Tax, helps people with their most difficult sales tax problems. Though we think of sales…
In our last conversation, we talked about how “people like us, do things like this.” How identifying your tribe, and then acting in ways that show you are a part of that tribe, can significantly accelerate the growth of your business. Which begs the question: who are your people like us, and how do you…
Just like children, businesses grow through predictable phases. We start life as baby startups, then progress to raging growth companies, before settling into a more stable “adult” phase. But as we cross each of those growth stages things change — and if we don’t change with them our growth can get stuck. Here’s my version…
Just like children, businesses grow through predictable phases. We talked about start life as baby startups, that progress to raging growth companies in our first email. Then we talked about the adolescent crisis that leads to specialization. Today, we finally reach a more stable “adult” phase. Here’s my version of this story focused primarily on B2B…
Just like children, businesses grow through predictable phases. We talked about start life as baby startups, that progress to raging growth companies in our last email. Today we reach adolescence, before settling into a more stable “adult” phase in our next email. Here’s my version of this story focused primarily on B2B service businesses. See if you…