Nedra Rezinas from Veritas Web Design wrote in this week with this question (and she agreed to let me share it with you): Hi Brad, What do you think is the #1 thing that helps you the most with your marketing? I’m working on putting together some marketing habits and wanted to reach out to people…
Now, are you ready to get to work making more money? I expect you are! So here goes…you may not make money this year the same way you made it last year. In fact, if you want to make more money this year than you did last year, you are likely going to have to…
When a business can successfully and reliably generate leads then it makes the whole business run better. So how do we generate leads? The conventional wisdom today is to build a “lead magnet” on your website and then do a ton of outreach, advertising, and promotion to drive traffic to that “lead magnet” to build…
When we are looking to grow our business there are a lot of avenues we can pursue; better proposals, better presentations, sharpening our pricing, networking, advertising… But there’s only one thing that’s likely to consistently grow your business, and that’s more leads. The more people you talk to who are actually interested in buying your…
(ACTUALLY? Not a whole lot.) I work with a lot of service firm owners and there’s one thing they all hate, and that’s writing proposals. They love meeting with prospects, identifying the problems the prospects are having, and talking about how they can help. But then they get back to their office and the work…
As the business owner, the job of business development for your creative agency has been yours—from the beginning. But the thing is, you don’t like it. Maybe you don’t feel good at it, or successful as a salesperson, or maybe it just feels icky. But none of that matters now, because there’s a solution. You’re…
“I’ve tried that, it didn’t work…” I was having a discussion with an owner of a B2B creative services firm about his business development process. He had a strong business that he’d built by leveraging his personal network, but he wanted to see more growth. This is a business owner who’s aggressive and isn’t afraid…
Most business owners are familiar with their sales funnel—the accumulation of new business prospects that are in the process of choosing to buy from you (or not). The sales funnel is arguably the most important process that a growing business needs to track. How are we turning people who are “interested” in buying from us…
This week, I’m joining 80% of americans in planning a travel vacation for the summer. As a business owner, I know how important it is to get away; but I’m also aware of the impact a “vacation” has on my business—and the business of my clients. When anyone goes on vacation, we feel it! Schedules…
Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not many people will jump up and down with excitement when you’re describing something cold…unless it’s ice cream. The same goes for cold leads. They’re not the easiest to work with–and you need to find a way to warm them up while prospecting without…