I got a lot of feedback from my emails last week about the value of account managers, and it’s clear that there’s quite a bit of confusion about what the job of an agency Account Manager is! With a big caveat that there are a LOT of different AM job descriptions out there, here’s what…
Most creative agencies have two halves of their business. One side is the people who “do the thing” – they might be artists and writers, or developers, or analysts, but the value they bring is in their skills. They work the magic! On the other side, there are the Account Managers. The account managers are…
Things with this new client have been going along great. You had an excellent strategy session and laid out a whole marketing plan for them. They were bought in – now you are into implementation. The work you’re doing for them looks terrific, right on track. Then the phone rings. The client wants to go…
On Saturday, I gave you the assignment to think about, “What would I do if I didn’t need the money?” Did you do that? What did you come up with? Now that you have some goals that hopefully don’t involve starting another business, let’s think about how we could include some of those goals in…
Would you rather have a thousand leads or ten good leads? How about a hundred candidates for your open position, or two perfect candidates? Do you want to create fifty logos for your customer’s rebrand or one great one? In each of these cases, the answer is easy – no one wants quantity; we want quality….
You’ve got an underperforming team member, and it’s been bugging you for a while. Maybe you’ve addressed it with her, and perhaps you’ve just been hinting around, but it’s gotten to the point where you need to do something about it. If you don’t, it’s hard to see how they are a part of your…
I got an email from a CEO recently that said: I have been dealing with issues in the team this week, and it dawned on me that there doesn’t seem to be a single person on our team who meets expectations. I’m not sure if anyone in our organization has ever met expectations! I can’t…
I got on the phone with a client this week; this is what I heard… “We’re busier than we’ve ever been, we’re booking more projects, bigger projects, and more of them with our ideal clients, that’s the good news!” “The bad news is all that new business has really impacted our culture! We’ve canceled most…
Well, now is the time to give your team some feedback! Why now? Let’s see… If your team is like the ones I’m working with, they’ve been working hard lately, pumping out lots of work that’s making 2021 a pretty good year for your company! What you might not know (but that your team members…
How to Get Feedback from Your Team Feedback is an essential part of leadership. Giving feedback is essential to develop individuals and teams, and to boost their performance. However, many leaders (especially those with little leadership experience) tend to forget the importance of receiving feedback. I’ve seen this a lot with my clients. As you…