| |

Why doing one thing over and over WORKS (Reading Time 2 min 20 sec)

Finding your core service that is valuable to your ideal client and focusing on that means that you are going to do a lot of similar assignments. For creative people, this sounds like a kind of death. “You want me to do this thing over, and over, and over, and…ARUAGHHHH!” Well, yes, and no… First,…

When you need to say “no” to more clients (Reading Time 1 min 25 sec)
|

When you need to say “no” to more clients (Reading Time 1 min 25 sec)

When you started your business, you tried a lot of things before you found what people would pay you for, that you’re good at, and that you enjoy. There aren’t many businesses I work with who still pursue the business idea and model they first started with.  So you try things, and you find clients….

How To Raise Prices Without Losing Clients in your Small Business
| |

How To Raise Prices Without Losing Clients in your Small Business

Adjusting to a Profit Margin Mindset There’s a strange phenomenon that many entrepreneurs and small businesses suffer from. Fear of raising prices. You’re scared that your customers will pull their business from you if you do. Yet your business is growing. You’ve got loads of work coming in. So much so that you’ve taken on…

The easy way (and the hard way) to get leads and sell your services
| | |

The easy way (and the hard way) to get leads and sell your services

“I’ve tried that, it didn’t work…” I was having a discussion with an owner of a B2B creative services firm about his business development process. He had a strong business that he’d built by leveraging his personal network, but he wanted to see more growth. This is a business owner who’s aggressive and isn’t afraid…