I’ve been trying to make an argument this week that it’s easier to grow your firm by narrowing your focus than by taking on a broad range of work from the clients that come your way. I wanted to end the week by talking about an example, a client who actually did this! Meet Robin…
When I talk to folks about the chat app Slack, I’m amazed at how folks either love it or hate it! Those who have embraced it tell me about how it reduces their internal email load to almost zero. They feel like everything is easier to find (Slack’s search is excellent) and better organized. They…
If you’ve been on this list for any length of time you’ve heard a few messages from me over and over; You need to do less. Serve fewer audiences. Offer fewer services. Find one thing that you can do again and again and again until you get really really good at it. You need to…
Just like children, businesses grow through predictable phases. We talked about start life as baby startups, that progress to raging growth companies in our first email. Then we talked about the adolescent crisis that leads to specialization. Today, we finally reach a more stable “adult” phase. Here’s my version of this story focused primarily on B2B…
I have more ideas than time! My team is so frustrated. We are loaded with good ideas—ideas that will make us money! But we can’t even get the work done to execute on the services we already have going! When my team sees me roll in with another “great idea” their eyes shoot daggers at…
Marketing isn’t always a high priority for some business owners because they can feel intimidated, even defeated, by it. They understand sales – but marketing? What’s it for? Why do you do it? And when you only turn to marketing to pull you out of a slump and then it doesn’t deliver, we can see how you could feel…