You know that feeling when you look at your calendar for the day; you see a client and can’t wait to meet with them? Every time you meet with them, you’ve made progress together. They are invested in the work and open to collaborating with you. They appreciate what you create and implement it right…
The most important work you do is not what you get paid for; it’s who you are. When you improve a client’s CTR by 9%, that makes them happy. Listening to their situation and realizing that their team is on the brink of burnout and they desperately need new business makes them feel heard and gives…
Creative service businesses tend to have a small number of clients (8 – 12) that make up the bulk of their revenue each year. So keeping those clients happy is crucial to your success. What does it mean to “delight” clients of a creative services firm? What will separate you from the other agencies competing…
I worked with a client who was not very popular with his staff. He had high standards and wasn’t afraid to enforce them. He was blunt and direct; some would say that his feedback crossed the line to unkind. Over time, his communication style fostered resentment in his team. One employee in particular, became a…
Putting ‘Good, Better, Best’ Pricing into Action How much more profitable could your business be if you could sell your services at higher prices? The answer is way more profitable, right? Tiered pricing could be the answer to this conundrum. The strategy is successful for many reasons. It’s a great way to raise prices without…
The sales funnel is a useful concept for helping us visualize the journey that a prospect makes toward becoming a customer. But the idea of the “funnel” makes the process seem more predictable than most of us find in practice! Just because someone is in your funnel doesn’t mean that they will buy, or even…
“In any team, particularly creative teams, the productive output of the team is inversely proportional to the drama between the team members.” ~ Julie Colbrese Have you ever been part of a team that had lots of politics, in-fighting, and drama? How do you remember that time in your life? Was it satisfying, engaging, and…
Take a minute and think back. Was there ever a team you were part of that stands out? Maybe you got great results, or every person on the team felt integral and valued. It could be a work team or a sports team. It could be one you are on now, or you might be…
Tomorrow is Valentine’s Day. (Hopefully, you’ve planned something for your significant other. If not, you’re welcome!) In honor of tomorrow’s holiday, my message to you today is a short one…in the ageless words of Dolly Parton, “Never get so busy making a living that you forget to make a life!” Those words come from a…
What are the things that make you the happiest in your life? Those times or activities that make you feel like life is worth living, that feed your soul. When I was brainstorming this, I came up with: Spending time with my children Visiting National Parks and experiencing wild places. Live music and dancing! A…