An order taker is someone who delivers exactly what the customer requests. They get all the business the client wants to give them. Order takers are reliving the client of tasks that they need done. “Make me a video, add this page to my website, I need copy for this ad,” says the client! “Right…
My dad loved to catch fish. He wasn’t always the most patient guy, so a day of casting and waiting for fish wasn’t his jam. So when he and I would go fishing, we’d often hire a guide to help us get to the places where we could catch a lot of fish. On a…
We’ve been inside (more or less) for 154 days. Even though I’d been working at home for almost a year before the shutdown, the extended confinement of ‘Rona times has been messing with my head. When I leave the house only to walk the dog, or occasionally to shop, one day blurs into another. With few…
When I started my business, I learned a “one-call-close” sales process. I would walk into the office of an agency owner that I had never met before, and my goal was to walk out with a check! The crazy part is that it worked. While I had success with this process, I don’t recommend it…
What would happen if a man showed up at a doctor’s office, and announced, “I’ve got a herniated disc – I need you to fuse two of my vertebrae!” Would the doctor say, “Yes sir, let’s get that surgery scheduled…” Consider: The doctor wants to do surgery! It would be the most profitable course of…
This week we’ve been talking about the role risk plays in convincing folks to hire an expert firm. When risks are high (like they are right now), it undermines our ability to give the prospect the certainty that they are looking for, so it might help us to narrow our offering so that we can…
In our last discussion, we were talking about how clients hire expert firms to reduce their risk. They want a job done promptly with the expected benefit. For that certainty, they are willing to pay money! 2020 has undermined our ability to offer assurance to our clients, making it harder for them to decide to…
My wife and I have gotten hooked on the History Channel series Alone They take ten people and drop them off in the wilderness with the bare minimum of tools, and they need to get water, fire, shelter, and food on their own. It’s fascinating to watch. One thing we’ve noticed is that almost all…
When you started out on your entrepreneurial journey, what were you looking for? If you are like most people, you’ll answer some mix of, “I wanted to be your own boss,” have more control or freedom, try something new, and make more money. Also, if you’re like most people, you aren’t feeling as free or…
I spent a summer working as a lifeguard and, I’ve got to tell you, it was a pretty great job! Mostly I would twirl my whistle around my fingers, first one way, then the other. When kids were running, I’d yell at them, “No running on the deck!” The whole summer, I didn’t have to…