We just finished up our Social Selling Cohort that has spent the last 12 weeks working on increasing our lead generation through LinkedIn outreach. (Hit reply if you want to know more about it.) As I listened to people talk about the value they received, one thing came up again and again. Consistent activity creates…
Why do grown-ups ask teens this question? How do they know what they want to be when they grow up? They don’t even know who they are! It felt so awkward and uncomfortable to make up an answer every time they asked. What happens if someone asks you that same question about your business? When…
Clutch named Anchor Advisors as one of the top 50 highest performing Small Business Consulting Companies. Not only are we on the top of the list, but we’re also the only firm named a “Market Leader” in the segment. It’s an achievement that I’m proud of because these ratings are given based on feedback from…
Delegate or outsource everything except the stuff you’re awesome at. It allows you to focus on the tasks you’re amazing at. ~Cameron Herold We’ve all heard advice like this. Focus on your strengths. Stay in your “Zone of Genius.” If you’re not good at it, find someone else to do it. There’s one problem with…
Neo was happy in the matrix – as long as he didn’t know it existed. But once he took the red pill, he could see the world as it really is. Did that knowledge make him happy? No, it turned him into a revolutionary whose very life was in danger! When we lead our clients,…
An order taker is someone who delivers exactly what the customer requests. They get all the business the client wants to give them. Order takers are reliving the client of tasks that they need done. “Make me a video, add this page to my website, I need copy for this ad,” says the client! “Right…
My dad loved to catch fish. He wasn’t always the most patient guy, so a day of casting and waiting for fish wasn’t his jam. So when he and I would go fishing, we’d often hire a guide to help us get to the places where we could catch a lot of fish. On a…
We’ve been inside (more or less) for 154 days. Even though I’d been working at home for almost a year before the shutdown, the extended confinement of ‘Rona times has been messing with my head. When I leave the house only to walk the dog, or occasionally to shop, one day blurs into another. With few…
When I started my business, I learned a “one-call-close” sales process. I would walk into the office of an agency owner that I had never met before, and my goal was to walk out with a check! The crazy part is that it worked. While I had success with this process, I don’t recommend it…
What would happen if a man showed up at a doctor’s office, and announced, “I’ve got a herniated disc – I need you to fuse two of my vertebrae!” Would the doctor say, “Yes sir, let’s get that surgery scheduled…” Consider: The doctor wants to do surgery! It would be the most profitable course of…