When I started selling professional services the process was simple. Find where your ideal customers gathered. Go to that place and meet them. Follow up after the meeting to meet 1-2-1 for “coffee” Determine if they had a need and if there was a “fit” Schedule a diagnostic meeting (e.g. actual sales call) Close. That…
In our last email, I discussed some actions you need to take as a leader to be available for your team, your customers, and your community while we’re all “social distancing.” But you can’t give from what you don’t have, so today, let’s talk about keeping your bucket full so that you can continue to…
On October 17, 1989, my parents went to see the World Series game between the San Francisco Giants and the Oakland A’s. Just as the festivities were beginning, a giant earthquake hit the bay area, destroying freeways, toppling buildings, and throwing the region into chaos. When my parents got home to their brick apartment building in…
When you’re deep in the day-to-day of your own business, you might be surprised to find that most B2B service businesses follow the same “lifecycle.” Including yours! Recognizing this is the first step toward reaching your next level of success. Because it means you can follow a blueprint of what other business owners before you…
I work with several businesses that rely on conferences for their business success. A new conference cancelation is coming out every day, and the forecast is bleak for at least a few months. How should we respond? The primary value of an in-person conference is networking. You get to meet a lot of folks in a…
Earlier this week, I talked about the pros and cons of retainer pricing, and some folks responded, asking, “So if I’m not doing retainers, how should I be pricing?” What is value pricing? When we solve a problem for a client, it creates value in their company. We either help them to sell more, spend…
In my last message, I talked about the problem of retainers, they seem like a great way to smooth out revenue and make delivery more predictable. Still, in reality, they may turn into a bog of over-servicing and under profitability. I asked you to tell me about your experiences, and you were very generous with…
Maximizing monthly recurring revenue (MMR) is a goal for most business owners. Knowing that we are going to have that retainer payment coming in each month makes it so much easier to plan our cash flow, our staffing and makes it easier to sleep at night. When I talk to agency owners they want as…
Which is worth more to your company; a great employee, or a perfect fit client. I think for most of us, the answer is simple; I’ll take a new client (revenue) over a new employee (expense) any day! But before you answer, think about one of your top team members; how much do they improve…
When I talk to folks about the chat app Slack, I’m amazed at how folks either love it or hate it! Those who have embraced it tell me about how it reduces their internal email load to almost zero. They feel like everything is easier to find (Slack’s search is excellent) and better organized. They…