The most important part of any email is the subject line. This is the part of the email that will almost surely be read, often many times. It, more than anything else, determines what the receivers will do with your email. Interesting subject lines get opened. Vague or ridiculous subject lines may get trashed or…
Timeshave changed since I started working with business owners in the early 1990s. While I’d have to say I’m pretty “with it” when it comes to staying on top of new trends, there are some new-age things that I just won’t accept. And neither should business owners. I’m not the only one. Take a look…
It’s amazing to me how many business owners I have to order to take a vacation. And when I do, I’m usually met with this sort of reply: “But I’ve got too much work! It will just come back to bite me when I get back anyway … it’s not worth it!” Believe me, I…
Why are you here? Really … why? What are you doing every day? What’s it all for? Ok, this isn’t some existential discussion. It’s really important that you know why you work. I’m not talking about your company’s purpose here, though that’s very important too. I’m talking about your purpose. Why do you work? What are you…
Business is coming back a bit can you feel it? The sales cycle has quickened for most of my clients. The hesitation and “putting things off” that was common even a few months ago is waning. But it’s not all cheers of good times are here again. There’s a shadow waiting in the wings- tightening cash flow. Two…
Ten years ago, our goal was to have an “Internet presence.” Why? Just because. So we put up our drab-looking, copy-heavy, hard-to-find websites with a goal of being nothing more than “present.” And we were good with that. But today, just being”present” doesn’t cut it. The Internet has evolved and so has what we expect – or should expect…
The whiteboard in my kitchen is literally an extension of my brain. I have random notes on there that make sense to me (mostly), but it’s also the checking-in point for the rest of the family. Take Thanksgiving, for example. I write down the name of each dish, when it needs to be made, and…
With the momentum that is starting to build in the marketplace, a number of my clients are putting “upgrade the website” on their 2011 to-do list. It’s understandable; they want to invest in marketing and building their business, and their website is an ideal place to start. But creating a website in 2011 is a…
I’m so grateful for my clients. They invite me into their lives to help them find solutions to their challenges and achieve their goals. It’s an amazing gift to witness their breakthroughs and see them succeed. So, at the end of each year I want to somehow recognize the gift they give to me by…
Do you remember being spooked when you were a child? Monsters under the bed … a boogie man in the closet … a ghost in the hallway. Now you’re a grown adult – you even own a business – and things still spook you. But instead of being afraid of the boogie man, you might…