When a business can successfully and reliably generate leads then it makes the whole business run better. So how do we generate leads? The conventional wisdom today is to build a “lead magnet” on your website and then do a ton of outreach, advertising, and promotion to drive traffic to that “lead magnet” to build…
When we are looking to grow our business there are a lot of avenues we can pursue; better proposals, better presentations, sharpening our pricing, networking, advertising… But there’s only one thing that’s likely to consistently grow your business, and that’s more leads. The more people you talk to who are actually interested in buying your…
If you are active on LinkedIn, your chances of “getting found” increase. You will get more inbound contacts from prospects, job seekers, potential partners and (unfortunately) random connection requests from people you don’t know. While some of these requests can be kind of puzzling, (“Why would the CTO of the country of Bangladesh want to…
Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not many people will jump up and down with excitement when you’re describing something cold…unless it’s ice cream. The same goes for cold leads. They’re not the easiest to work with–and you need to find a way to warm them up while prospecting without…
“In the age of the Internet, caller ID, and email, how do we sell? How do we reach prospects in a way that will convince them to work with our firm? I don’t think we can just go bang on doors anymore, but I’m not sure what to do instead…” On the one hand, the…
Ten years ago, our goal was to have an “Internet presence.” Why? Just because. So we put up our drab-looking, copy-heavy, hard-to-find websites with a goal of being nothing more than “present.” And we were good with that. But today, just being”present” doesn’t cut it. The Internet has evolved and so has what we expect – or should expect…
I’m so grateful for my clients. They invite me into their lives to help them find solutions to their challenges and achieve their goals. It’s an amazing gift to witness their breakthroughs and see them succeed. So, at the end of each year I want to somehow recognize the gift they give to me by…
One of the most common representations of the sales process is a funnel. We don’t expect all of the prospects that go into the top of this so-called funnel to turn into sales. In fact, a good sales process has a systematic way to determine early on which prospects will likely to convert into sales…
Marketing isn’t always a high priority for some business owners because they can feel intimidated, even defeated, by it. They understand sales – but marketing? What’s it for? Why do you do it? And when you only turn to marketing to pull you out of a slump and then it doesn’t deliver, we can see how you could feel…
When you get new customers, do you know what happens to them? Are they thrown into a sea of impolite customer service representatives and employees? Are they getting the high-quality product or service you promised them? New sales are but a small part of a successful business. While new customers are important, actually critical, to every business, properly managing and…