You know when you are in a “tribe” because you do the things that your tribe does, you wear the things that they wear, you sound like them, you look like them… Seth Godin, in one of his most popular blog posts, called it “People like us do things like this.” So when you think…
I was sitting in a cafe last week when I noticed Every Breath You Take come on the background music. I’m not a big Sting fan, but it got me thinking. Sting wrote this song in 1982, and he’s still making money on it today! From Wikipedia: The song is considered to be both the…
When you started your business, you tried a lot of things before you found what people would pay you for, that you’re good at, and that you enjoy. There aren’t many businesses I work with who still pursue the business idea and model they first started with. So you try things, and you find clients….
We’ve been talking about raising prices for a few weeks as one of the easiest ways to make more money right now. Today let’s study a real-life customer story of someone who finally started raising her prices.; “I know you’ve been telling me that my prices are way too low, but I still have a…
We’ve talked this week about how to position your firm as the “costs more, but worth it” provider in your niche, and about the huge advantage a unique expertise to solve those big, scary problems that your prospects face can be. It’s a lot of work to develop that positioning — both in your mind…
We’ve talked about raising your prices as a prime way that you can make more money in your business, but the #1 fear that I hear is that prospects will say no to the higher price. So when I saw this tweet from Chris Do I had to share it with you. So when my…
One of the easiest ways to 1) grow your business financially, 2) help you to focus on your ideal clients and 3) free you up to spend more time growing your business is to raise your prices. But I get a lot of resistance from business owners when I start to talk about raising prices. It’s…
Adjusting to a Profit Margin Mindset There’s a strange phenomenon that many entrepreneurs and small businesses suffer from. Fear of raising prices. You’re scared that your customers will pull their business from you if you do. Yet your business is growing. You’ve got loads of work coming in. So much so that you’ve taken on…
Remember my list of ways to make more money? The one that the most folks told me they wanted to hear more about was focusing on higher value clients (and firing your lower value clients). I can see why this idea is attractive — it’s conservative and low risk — but also has the potential…
Now, are you ready to get to work making more money? I expect you are! So here goes…you may not make money this year the same way you made it last year. In fact, if you want to make more money this year than you did last year, you are likely going to have to…