On Tuesday, we talked about how the biggest killer of B2B deals is fear of looking stupid. If your buyer isn’t 100% confident in your solution, that fear will make them hesitate and unlikely to hire you to fix the problem you uncovered. What can we do in our sales process to help buyers to…
When we are talking to a potential client, the most likely outcome is that they will do nothing. I bet if you went back through your CRM and looked at the deals that didn’t close, 75% of those prospects didn’t hire anyone to help them with their problem. This is heartbreaking – you did all…
Thanks for all the replies I got to this week’s emails – it’s easy to see that we are all experiencing similar challenges! One reply to Thursday’s email about eliminating business development follow-up was worth noting. It said, Most people, me included, lie to themselves about why things don’t work out in biz dev… self-blame,…
We are in the middle of the most important three months of the year for B2B services companies. It’s budget season, and your clients and prospects are making their plans for 2021 over the next few weeks. Do you have a plan to get money allocated to projects you can complete for them? 1. Budget…
Why do grown-ups ask teens this question? How do they know what they want to be when they grow up? They don’t even know who they are! It felt so awkward and uncomfortable to make up an answer every time they asked. What happens if someone asks you that same question about your business? When…
My dad loved to catch fish. He wasn’t always the most patient guy, so a day of casting and waiting for fish wasn’t his jam. So when he and I would go fishing, we’d often hire a guide to help us get to the places where we could catch a lot of fish. On a…
What would happen if a man showed up at a doctor’s office, and announced, “I’ve got a herniated disc – I need you to fuse two of my vertebrae!” Would the doctor say, “Yes sir, let’s get that surgery scheduled…” Consider: The doctor wants to do surgery! It would be the most profitable course of…
Running a business is so rewarding, but it can also be tremendously stressful and lonely. Business owners get so caught up in the day-to-day of the business that we struggle to see the big picture. We’re not sure why sales have stagnated, why we can’t seem to take a vacation, why we’re still second-guessing every…
“In the age of the Internet, caller ID, and email, how do we sell? How do we reach prospects in a way that will convince them to work with our firm? I don’t think we can just go bang on doors anymore, but I’m not sure what to do instead…” On the one hand, the…